Innovation + Job News

Local IT companies seem to always be in need of more professionals for development work, and now they have new resource that could fill their IT departments in the future.
 
The IT-Ready Apprentice Program is launching in Minneapolis and St. Paul, with an eye toward other cities in the future. The non-profit program covers the cost of recruitment, training, and certification for employees taking on help-desk, call-center, and technical duties.
 
"With unemployment at the level it is, we feel this is important for giving individuals what they need to succeed in what might be a new profession," says Charles Eaton, executive director of the Creating IT Futures Foundation, the group leading the IT-Ready effort.
 
Eaton notes that the manufacturing and construction industries have been hit hard locally, and that skills from those careers are difficult to bring to other fields.
 
The apprenticeship program is unique, Eaton added, because it doesn't involve time off from work in order to attend community college. He says, "There aren't many resources for individuals who need to stay in the workforce. Not everyone can afford to take a couple years off to get a different type of training."
 
Minneapolis-St. Paul was supposed to be just one of five urban areas that would feature the IT-Ready program, but the decision was made to focus on the Twin Cities exclusively for the pilot.
 
Currently, apprentice program staff members are recruiting local companies to join the effort, and Eaton says the results are encouraging. They expect that the first class of apprentices should number about 15 and will start work in July.
 
"We think of ourselves as a startup in some ways," Eaton says. "We're coming in without preconceived notions of how this is going to work, but we're hopeful that it will grow and become an incredibly useful resource."
 
Source: Charles Eaton, IT-Ready Apprentice Program
Writer: Elizabeth Millard

The Web fosters the organic growth of small communities--quilters, for example, can swap insights in the forums of online quilting sites--but local startup Itizen brings these discussions to a whole new level.
 
With its new mobile app, currently in beta testing, users will be able to join groups that are focused on popular hobbies like bicycling, gardening, home decor, guitar playing, and others. Instead of scrolling through forums, users can interact more directly, creating an intimate community of like-minded hobbyists.
 
The company, helmed by Dori Graff and Mary Fallon, has been around for almost two years, and had a previous incarnation with a different mission. When it launched, the co-founders envisioned using QR codes to track the "lives" of physical objects.
 
"We were interested in storytelling, and learning about the life of an object as it changed hands," says Graff. "We got great press, but we just weren't getting the traction we needed for it to be a viable business model." The QR codes proved too cumbersome for users, who had to put tags on their objects, then scan the codes and enter content.
 
After ditching the QR codes, the co-founders looked more closely at their user base and found they were mainly hobbyists and enthusiasts. That realization led to the creation of a platform where they could connect with others who have similar interests. Most notably, users can share insights across a number of categories. So, a gardener who loves to cook can comment on both hobby areas.
 
"There are a lot of people doing forums and online groups, but they're on platforms that aren't built for that level of sharing," says Graff. "We started with mobile because we want them to be able to connect when they're out doing what they love. This is a touch point for people, a way of interacting in a new way."
 
Source: Dori Graff, Itizen
Writer: Elizabeth Millard

No matter what the industry, every business benefits from better information, stronger research, and savvy insight. Minneapolis-based Knowteria provides all three.
 
The company is helmed by Alisa Coddington, who earned a degree in library science, and then branched out into the realms of analysis and insight.
 
"By definition, I'm a librarian, that's my skill set," she says. "I've always loved research, though, and the investigative aspect of that. No matter how bland a topic might appear, it always becomes interesting the further I get into it. It's a good way to learn a little bit about many different subjects."
 
Coddington started the firm in 2009 and still works as a solo entrepreneur, but she draws on a large network of other information professionals, and benefits from robust collaboration.
 
Before starting Knowteria, she worked in an ad agency, and noticed that many smaller, specialized agencies began popping up on the scene. She anticipated that Knowteria would cater only to those agencies, but instead, she's found a broader client base than she expected.
 
Now, a client might be an investor who needs to get up to speed on a particular industry, or an entrepreneur who's refining a business pitch. Coddington provides customized information packages that she calls "value-added brainpower."
 
"This type of business research and intelligence is geared toward helping to win business and gain a competitive advantage," she says.
 
Although her research ranges across industries and topics, she's noticed a trend lately toward questions about emerging markets, from companies that want to expand internationally. Also, she's getting more requests about technology use, leading her to dig into statistics like iPhone usage.
 
Coddington currently does mainly secondary research--which means that she finds the studies, insights, and stats that others have published and compiles them into a cohesive whole--but she's hoping to begin doing some primary research as well. It's all part of being an information sleuth, she believes.
 
Source: Alisa Coddington, Knowteria
Writer: Elizabeth Millard

Although Minneapolis-based Pocket Hercules successfully represents numerous high-profile brands like Pearl Izumi, Gorilla Glue, and Rapala, the firm has taken its advertising, PR, and branding skills a bit further by developing a few products of its own.
 
The company puts out Lakemaid Beer and Tiny Footprint Coffee, and its marketing might is getting those products some high-profile attention.
 
"They're going gangbusters," says agency principal Jack Supple. "We feel like we're learning a great deal by launching our own brands, and that translates into what we do for clients. We know what they're going through with product development and distribution, and there's value to that."
 
Founded in 2005, the company has grown in the past year to 17 people, and recently expanded their offices in the Warehouse District, taking over a neighboring space. Lakemaid was launched in 2008, and a year later, the company expanded its reach into Michigan, Montana, and Nebraska.
 
In 2010, Pocket Hercules partnered with a local coffee roaster, Roastery 7, to create Tiny Footprint, which it describes as "the world's first carbon-negative coffee brand." When people buy the coffee, trees are planted in Ecuador that will offset the carbon impact of the coffee's production. Given its appeal of "good karma in every cup," the coffee is gaining in popularity, Supple says.
 
The experience of producing coffee and beer--two beverages that many people couldn't do without-- has made the agency stronger and more vibrant, Supple believes. "We have an entrepreneurial bent here," he says. "It's been fun to pursue and make real products, and back brands that we really care about."
 
Source: Jack Supple, Pocket Hercules
Writer: Elizabeth Millard

CityCamp Minnesota
 
January 11
4:00 pm
Republic at Seven Corners
221 Cedar Ave. S., Minneapolis
free, but reservations are suggested
 
Touting itself as an "unconference," CityCamp Minnesota held its first meeting in November, and now intends to kick off the new year with another networking opportunity. The theme of this quarterly meetup is "nonprofits" and the group will do brainstorming and presentations on the topic.
 
Low Cost/No Cost Methods to Get Found Online

Monday nights from January 16-February 20th
or full days on January 21st and January 28th
DemandQuest-Minneapolis Marketing Institute
2112 Broadway St. NE, Minneapolis
$299
 
This extensive workshop series teaches business owners how they can harness social media, blogs, and emails to develop a comprehensive online marketing plan. Available as a 6-week course or two full Saturday classes, the course covers online directories, inbound marketing, and social media tools like Facebook and Twitter.
 
High Impact Leadership

January 18
9:00 am - 4:00 pm
MAP for Nonprofits
2314 University Ave. W., Suite 28, Saint Paul
$75
 
Although this workshop is being held by MAP for Nonprofits, which serves the nonprofit sector, the leadership skills offered here would be applicable for any type of business. The workshop centers on emotional intelligence, and notes that increased self-awareness can help leaders to manage their own emotions and improve relationships with others.
 
Healthy Life Expo
 
January 21-22
Minneapolis Convention Center
1301 2nd Ave. S., Minneapolis
$6 or a non-perishable food item
 
Get the info and products necessary to fulfill those New Year resolutions. This popular conference brings together exhibitors and speakers, covering topics such as wellness, natural cooking, meditation, nutrition, and fitness. There are a number of free seminars and free health screenings.

For website developers, a "spider trap" is created when a site has so many changing links that it ranks high on search engines. But for the past few years, the term has garnered another definition: a fast-growing digital marketing firm.
 
"The name is a good representation of who we are," says Mike Rynchek, president and founder of Minneapolis-based Spyder Trap. "It's technical, sophisticated, and analytical, but also energetic and playful. We aim to be all of those qualities."
 
Rynchek started the company in 2008, after working on digital projects in a more traditional agency. He believes that his firm has a jump on agencies because of its laser focus on digital projects, especially as it moves more into mobile technology.
 
"I think a lot of agencies are still trying to figure out digital," he says. "We're at the point where we're optimizing the online side, and going heavily into mobile. And that will be a point of differentiation for us."
 
Spyder Trap certainly has a strong start, with considerable growth over the past year. The firm just hired its 23rd employee in December--at the end of 2010, there were only nine employees--and Rynchek anticipates steady hiring as more clients take advantage of Spyder's mobile insights.
 
"Social media has been the big buzz for the last couple years, but I believe that mobile is about the take over the conversation," he notes. "More and more people are trying to be smarter with their time, they're starting to disconnect in some ways. That will be key for us, as marketers, to understand."
 
For Spyder, that shift should lead to organic growth, and an even more attractive digital web for clients.
 
Source: Mike Rynchek, Spyder Trap
Writer: Elizabeth Millard

With an impressive growth rate over the last three years--leading to recognition by Inc. magazine multiple times--Jobs2web made for an attractive acquisition target last year. So, it's no shock that business software firm SuccessFactors snapped it up in December.
 
But one pleasant surprise is that the Minneapolis-based firm won't get consumed by its new owner. Instead, Jobs2web is likely to get even stronger, believes chief marketing officer Peter Baskin.
 
"We'll not only remain completely intact, but we may grow even more aggressively," he says. "SuccessFactors wants us to keep on pace and keep expanding, in every way."
 
The firm is currently shopping for larger office space, and plans to increase its 120-employee base. Baskin notes that Jobs2web has been doing very well for the past few years, but it still struggled with "opening doors" at large prospective clients. The acquisition by the well-respected SuccessFactors should help in that regard, he says.
 
But Jobs2web will still keep the major attribute that has contributed to its success: the agility to deliver its interactive recruiting solutions quickly, in a customized format.
 
The firm helps clients draw on digital strategies to streamline recruiting efforts. For example, in addition to traditional employee referrals done by word-of-mouth, Jobs2web can integrate social networks into the mix, and then bring in mobile technology, analytics, and research portals to increase effectiveness.
 
"By linking so much together and bringing in automation, it's created a great degree of success for us," says Baskin. "It's helped us blow the doors off the barn for the past few years."
 
He adds that the addition of SuccessFactors as a strategic partner will keep those doors wide open.
 
Source: Peter Baskin, Jobs2web
Writer: Elizabeth Millard

Imagine you run a yoga studio, or a plumbing shop, or a coworking space. How do you link up with other small businesses to build a network, do creative marketing partnerships, or just take advantage of bulk purchasing?
 
Michael Noble believes he's found the answer to that question, and it's called Nitch.
 
While working at the CoCo Minneapolis shared business space, Noble came up with idea of a website that connects small businesses to each other and to sponsors that cater to specific industries.
 
For example, a yoga mat manufacturer could get introduced to all of a city's studios by signing up with Nitch, or could create a private network of existing customers.
 
"Nitch is supposed to be about saving money, connecting with vendors, collaborating with industry peers," says Noble. "What we found in our initial research was that many small businesses spend the majority of their time trying to get new customers, and they're less adept at managing the back office. They don't have time to submit bids, or team up with others for purchasing."
 
The site's pilot industry was restaurants, and Nitch has about 100 on the site now. Noble expects that number to grow, and for other industries to start being represented, like bicycle retailers.
 
Although the site only launched in December, Noble feels that the unique mission and the lack of competitors should make for a strong start.
 
"We're excited to see where this can go," he says.
 
Source: Michael Noble, Nitch
Writer: Elizabeth Millard

In the past year, the economy didn't rebound with as much bounce as anyone would have liked, but a few fascinating things are happening on the way to recovery: the Twin Cities business community seems to be getting closer, more creative, and in some ways, more relaxed. The past year has seemed less like a slog and more like a fresh start.
 
In covering the innovation and jobs beat for The Line, I've spoken to dozens of entrepreneurs, some CEOs of large firms, and quite a few non-profit folks, and the trends are the same across every sector. The recession delivered a blow, certainly, but rather than going right back to business-as-usual, many companies here are seeing success through different measures. They brag about flex time for employees, community-based projects, and buying locally. It's as if the economic storms brought many enterprises under the same roof, and now they've learned that rather than survive independently, they're better off thriving together.

An Incubator Boomlet
 
For example, look toward the business incubator boomlet, and the wealth of services for entrepreneurs, like CoCo, WorkAround, MOJO Minnesota, the Economic Gardening Network, Homegrown Business Development Center, Minnesota High Tech Association, and so many others. The University of Minnesota, in particular, is a powerhouse of advice and skill building. Even the engineering school is teaching its students how to play well together in a business setting. 
 
This level of closeness to each other has created a business community that supports new endeavors so enthusiastically. Look at our recent feature on Kindred Kitchen, an effort in North Minneapolis that supports food entrepreneurs, for just one example, but there are many others. A sampling of companies that got their start this year include Sophia, DogWonderful, BuyerCurious, Pashen, and CRAM.
 
Through strategic hiring and expansion of services and products, many companies are showing a sense of starting anew, even if they've been around for years. For instance, just look at Bulk Reef Supply, an aquarium supplies service that has done such tremendous growth through increased product offerings that it landed on the Inc. 5000 list.

Companies Chillaxin'
 
Finally, there's the relaxation factor. Business can always be a bit of a meat grinder at times, but as companies learned to operate lean and get creative, they started to identify different measures of success, like happiness. As Chris Trifilio, co-founder of Primordial Soup noted, "We don't want to be a 50-person firm. We want to keep going down the path we're on, because it's fun and we love it." That's a sentiment that I heard often this year, leading me to believe that if a company didn't start fresh in terms of operations, then maybe they did in terms of attitude.
 
In the year ahead, I predict that these trends will keep rolling strong, because they contribute to the health of the business community, and make the Twin Cities a strong and vital area. Happy, satisfied entrepreneurs and business owners are creating a business climate that's sweeping away the economic clouds of the recent past with something awfully close to a sunny outlook.

Elizabeth Millard, Innovation and Jobs Editor

The OpenTable reservation system has become a standard online tool for diners who want to check availability and restaurants that want to streamline their reservation efforts.
 
But a London-based contender, EVEVE, is now using Minneapolis as a launching point for a U.S. competitive play—and finding great success as a result.
 
"It's been really exciting for us in the past few months," says Timothy Ryan, director and president of the U.S. operations for EVEVE. "We feel that we're going to be a major challenger to OpenTable in the year ahead."
 
The company has provided reservation systems in Europe since 2007, and has relationships with over a thousand restaurants worldwide. When the time came to look at the U.S. market, executives considered restaurant-laden cities like New York and San Francisco and chose Minneapolis/St. Paul instead.
 
"We thought the Twin Cities would be a perfect test market, because there's a lively culture of dining here, and it's very representative of a top North American city," says Ryan. "If we can prove ourselves here, we can take the model anywhere."
 
EVEVE started its efforts here in July, and the first to switch from OpenTable was Hell's Kitchen, followed by Bar La Grassa, Meritage, and the three Barrio restaurants. Recently, another wave of local restaurants signed on, including Joe's Garage, Fuji Ya, and Jax Cafe.
 
Although Ryan believes that OpenTable is an excellent reservation system, he thinks that EVEVE is more compelling for restaurants, because the service charges a flat rate for use of its system, instead of a per-booking amount like OpenTable.
 
Also, OpenTable tends to market certain restaurants to its users, which can frustrate those restaurants that aren't promoted, Ryan notes. Also, restaurants use EVEVE "invisibly," which means that diners believe they're booking through the eatery itself, instead of an outside site like OpenTable.
 
For the future, EVEVE is confident that the momentum will keep going. The company has eight employees in the Twin Cities area, and anticipates more hiring in the year ahead.
 
"We've been very happy with this test run," says Ryan. "We think we're going to continue to be a major presence here."
 
Source: Timothy Ryan, EVEVE
Writer: Elizabeth Millard

"Even in these tough economic times, many of the segments we target are thriving," says Jim Cairns, vice president of marketing at Multi-Tech Systems. "We provide technology that allows for greater efficiency and cost savings, and that's always welcomed."
 
Founded by Raghu Sharma, Multi-Tech has been producing connectivity technology for nearly 40 years. Part of the company's strength lies in its diversity: products range from smart grids that can monitor a house's electricity, to sensors that allow remote ATM machines to communicate with bank systems quickly, to patient-monitoring systems that make home health care easier and safer.
 
Health care is a major part of Multi-Tech's offerings, and the company has major clients like Medtronic and Boston Scientific. Cairns says, "The cost for health care these days is almost obscene. So, if we can allow people to manage their health care from their homes instead of rushing to the hospital, that makes for major savings."
 
Growth in all areas is creating a demand for new talent, he adds, and hiring has been steady at the company's headquarters in Mounds View. Recent hires have joined teams in sales, engineering, and manufacturing.
 
A unique part of Multi-Tech's operations is its in-house manufacturing facilities. By not outsourcing any production to overseas entities, the company doesn't benefit from cost breaks, Cairns notes, but there's greater control over the supply chain and more adaptability to customer needs.
 
For the future, Multi-Tech intends to keep hiring at a steady pace and expand into new markets. "We feel fortunate to be growing, while still striving to provide the best solutions for our customers," says Cairns.
 
Source: Jim Cairns, Multi-Tech Systems
Writer: Elizabeth Millard

With a central koi pond, free lunches for employees (yes, there is such a thing, apparently), and ample space in its new world headquarters, Infinite Campus might seem like a dreamy visit back to the dot-com boom days.
 
But the Blaine-based company is looking toward the future instead. More specifically, the firm focuses on creating cutting-edge technology for the education market, and it's being rewarded with an increasing number of contracts.
 
Recently, Jersey City Public Schools, Chandler Unified School District, and others chose Infinite Campus for better data management capability. Infinite Campus is also keeping ahead of technology, by releasing a mobile portal that will be the first of many mobile learning tools.
 
The company had its start in 1996, when a principal at Centennial High School in Circle Pines challenged his son-in-law, Charlie Kratsch, to do something meaningful for humanity. Working out of the Centennial band room, Kratsch drew on his experience with web-based medical systems to create technology that could help K-12 school districts become more streamlined, cost-efficient, and productive.
 
"Most of our competitors work to give districts what they want," says Karl Beach, the company's evangelist and interim marketing manager. "They gather requirements, and build the tools from there. We're different, because we build what they need. That puts them ahead on the invention curve, and it may be assertive, but it also works."
 
Infinite Campus has about 300 employees in its headquarters, but is doing steady hiring to fill out its space and advance its technology. The company is expanding into tools for school finance and HR departments, and plans to focus on more mobile technology as well.
 
"As we keep moving forward, growth is inevitable," says Beach.
 
Source: Karl Beach, Infinite Campus
Writer: Elizabeth Millard

When looking for a plumber, electrician or other contractor, most people turn to their network of friends and family for recommendations. Now, they can supplement those efforts with one more powerful resource for finding a pro.
 
Referral Buzz, a Minneapolis-based startup, aims to connect contractors with homeowners and provide feedback and information from individuals in a homeowner's social network.
 
"There are some sites that have comments, but if I'm looking for a referral, I want it from someone I trust," says Referral Buzz co-founder and president Lisa Schneegans. "It's like going on Hotels.com and seeing the feedback there. People might be raving about a place, but if I don't know them, I don't trust it as much as a review from someone I know."
 
The idea for Referral Buzz was sparked when Schneegans and her partner, Klaus Schneegans, sold Praxis Software Solutions in 2006 and decided to renovate old houses as a new career path. Unfortunately, the housing market hadn't quite hit bottom, and the pair ended up losing quite a bit of money, but they came out of the experience with a new business idea.
 
"During that time, we worked with a lot of contractors, and consistently, they told us that they got business through referrals," she says. "But when we asked how they managed those, it turned out that they didn't have a systematic approach. So, we decided to use our technology backgrounds to create a referral-based system."
 
In addition to giving homeowners valuable feedback, Referral Buzz gives contractors a way to formalize their referral systems, which allows for better marketing.
 
Currently, the service has about 100 contractors, which is a strong start, considering the site has only been live for a short time. A notable addition has been Bachman's Landscaping, Schneegans says, which gives Referral Buzz a good boost of credibility.
 
"Like any entrepreneurs, we want everything to go faster," she says, with a laugh. "We want at least 1,000 Twin Cities contractors on the site by the end of next year."
 
Source: Lisa Schneegans, Referral Buzz
Writer: Elizabeth Millard

Central Minnesota just got a little more connected.
 
Minneapolis-based Vaultas, a data center, colocation and business continuity provider, is expanding into the St. Cloud market, following completion of the company's newest data center facility in Alexandria.
 
The decision to build in the area was driven by demand, notes Vaultas president John Unger: "Outstate Minnesota really didn't have a colocation environment that local businesses could use, outside of the metropolitan area. There was one in St. Cloud, but that's somewhat private."
 
During the recent tough economic times, many companies throughout the state increased their use of managed services, making data center usage more popular. Rather than pay for power and cooling, as well as technology licensing, on their own, companies have been turning to data centers like those run by Vaultas to manage their data and drive down costs.
 
Although these types of arrangements can be utilized from anywhere—a company in Duluth could outsource to a data center in Denver, for example—there are advantages to having a data center close by, Unger believes.
 
"Not everyone is so eager to put data into a cloud computing environment," he says. "For some companies, it can be a high risk environment." Also, he adds, having a provider so far away doesn't give an entrepreneur or executive the ability to walk through the data center's doors and check on operations.
 
Factors like these are driving growth for Vaultas, which has been hiring more sales professionals and contractors in the past year, Unger says. More hiring could come in the future as well, if the provider stays on track with its goals. Unger is considering putting more data centers between Minnesota and Utah, taking advantage of the region's chilly weather to reduce overall cooling costs.
 
"Absolutely, we're on a growth track," he says. "We're looking forward to seeing what's ahead."
 
Source: John Unger, Vaultas
Writer: Elizabeth Millard

The traditional method for buying and selling real estate involves realtors, bankers, and appraisal experts, but rarely does it give those most connected to the process the ability to talk directly to each other. For many homebuyers, for example, the first time they ever meet a property's seller is at closing.
 
But now, the paradigm may shift, thanks to a new Minnesota startup, BuyerCurious, that connects buyers and sellers and allows them to negotiate with one another.
 
Put out by DealCurious, the service is in its very early stages, having launched only about a month ago. But already people are registering and there's tremendous potential, believes co-founder Jim Lesinski.
 
"We recognized that real estate is not progressing as fast in the e-commerce realm as other industries," he says. "There have been some strides by innovators like Zillow, and some companies in the valuation process, but not much has been done with respect to actual negotiation and transactions. It felt like there was a real void."
 
BuyerCurious aims to fill that gap with a simple-to-use site that allows buyers to make offers on properties or to contact a seller. Once an offer is made, the prospective seller can respond, and BuyerCurious assists by setting up a "deal room" where they continue negotiations until a binding purchase agreement is signed.
 
Like any software development project, BuyerCurious has run into its share of challenges, particularly because the site needs to be in compliance with real estate laws, but Lesinski says it's built to go nationwide. "We have a very robust platform that will allow us to be compliant in every area of the country," he says.
 
The company is still small right now—Lesinski notes that they've just hired their fourth employee—but it relies on an extensive network of service providers. The team is excited about the chance to create an electronic marketplace for real estate.
 
Just think: if BuyerCurious catches on, your next home purchase could be only a few clicks away.
 
Source: Jim Lesinski, BuyerCurious
Writer: Elizabeth Millard