With an impressive growth rate over the last three years--leading to recognition by
Inc. magazine multiple times--
Jobs2web made for an attractive acquisition target last year. So, it's no shock that business software firm
SuccessFactors snapped it up in December.
But one pleasant surprise is that the Minneapolis-based firm won't get consumed by its new owner. Instead, Jobs2web is likely to get even stronger, believes chief marketing officer Peter Baskin.
"We'll not only remain completely intact, but we may grow even more aggressively," he says. "SuccessFactors wants us to keep on pace and keep expanding, in every way."
The firm is currently shopping for larger office space, and plans to increase its 120-employee base. Baskin notes that Jobs2web has been doing very well for the past few years, but it still struggled with "opening doors" at large prospective clients. The acquisition by the well-respected SuccessFactors should help in that regard, he says.
But Jobs2web will still keep the major attribute that has contributed to its success: the agility to deliver its interactive recruiting solutions quickly, in a customized format.
The firm helps clients draw on digital strategies to streamline recruiting efforts. For example, in addition to traditional employee referrals done by word-of-mouth, Jobs2web can integrate social networks into the mix, and then bring in mobile technology, analytics, and research portals to increase effectiveness.
"By linking so much together and bringing in automation, it's created a great degree of success for us," says Baskin. "It's helped us blow the doors off the barn for the past few years."
He adds that the addition of SuccessFactors as a strategic partner will keep those doors wide open.
Source: Peter Baskin, Jobs2web
Writer: Elizabeth Millard