Innovation + Job News

Want to report a particularly nasty pothole, or let the city know about a traffic light issue? Now there's an app for that.
 
The City of Minneapolis recently launched the new Minneapolis 311 smartphone app, which allows users to report service requests, including complaints about road wear, signal problems, and graffiti.
 
The app uses GPS technology to pinpoint the location of the problem, and sends that information to the appropriate city department.
 
Minneapolis 311 originated in August 2004 as part of the Minneapolis One Call Project; the number (311 in the city, 612-673-3000 from outside) is staffed between 7:00 a.m. and 7:00 p.m., Monday through Friday. According to the program director Don Stickney, about 70 percent of all calls are for information, and the remaining calls are for transfers or requests for service. Stickney notes most of the highest-used service requests can be processed online, which makes the new mobile app a strong addition to the program.
 
"The City answers between 1,000 to 2,400 calls per day on average," says Stickney. "Not only does the new Minneapolis 311 Mobile App give Minneapolis citizens a convenient and efficient way to report issues, the Open311 integration enables the City to automatically and seamlessly respond to those issues outside of traditional contact center business hours."
 
Another advantage for residents is the ability to check in on requests that have already been submitted. The app also generates an email when the request has been completed by the relevant agency.
 
The app was built by Connecticut-based SeeClickFix, a software developer specializing in these type of apps for government and community group clients.  
 
Free to download, the app is available for iPhone and Android, and those with Blackberry or Windows phones can submit reports to 311 through SeeClickFix.com.
 
Source: Don Stickney, City of Minneapolis
Writer: Elizabeth Millard

Online broadcast reporting service BringMeTheNews (BMTN) made some news itself recently, when the company announced that it had raised $3 million in capital from the Shakopee Mdewakanton Sioux Community (SMSC).
 
In announcing the funding infusion, SMSC chairman Stanley Crooks noted that the company is the face of 21st century media since it's local, social, and mobile.
 
The SMSC has been a sponsor of the firm for almost two years, but this major funding boost will help to spark even more growth, according to founder Rick Kupchella.
 
He notes that BMTN has grown to nearly 20 employees, including some notable names in the local news scene. In addition to Kupchella, who's been an Emmy-winning investigative reporter and TV news anchor in the Twin Cities for two decades, BMTN includes other high-profile news reporters and producers like Don Shelby, Eric Perkins, William Wilcoxen, and Amy Hockert.
 
"There's a lot to be proud of with the tremendous growth we've seen in BMTN in just three years," Kupchella notes, adding that the firm has aggressive plans for growth in the next three years.
 
The investment will allow BMTN to enhance the user experience of the site, he says, as well as provide the funding needed for improving the speed and relevance of the content. Also, the company is eyeing additional markets. Already, the news delivery system has been dubbed the top radio newscast in the state by the Society of Professional Journalists, and Kupchella is hoping to bring that expertise and reputation to other areas.
 
Source: Rick Kupchella, BringMeTheNews
Writer: Elizabeth Millard

The Twin Cities are rich in creative agencies, and have drawn attention for the breadth of options from spunky startups to established major players. Recently, industry magazine Advertising Age showcased the local area, noting that it's little wonder that so many agencies get their start here since Minneapolis is a "smart and artsy town."
 
One of the prime examples, the article noted, is Zeus Jones, a Minneapolis-based firm that focuses on building brands and providing customer experiences and messaging that stand out in the marketplace.
 
Founded by advertising executives who'd worked together at large local agency Fallon, the company was started in 2007 as a way to deliver marketing instead of advertising, states Zeus Jones co-founder Adrian Ho.
 
"We had a simple idea: that the reason people like companies has to do with what they do, not what they say in ads," he says. "We have an idealistic view of what that means, and for the last five years, we've been figuring out what that means."
 
In general, he adds, Zeus Jones assists companies in thinking about how they define their brand, and helping to rebuild that brand around a purpose. Ho says, "This goes above and beyond products. We figure out the best ways to bring their purpose to life." That could mean product design, retail design, strategy, or other creative services. Clients have included Thymes, Nordstrom, and Purina ONE.
 
The agency has 32 employees, and is currently hiring and growing. Ho notes that the business plan didn't center around growth, but as the firm has drawn more clients, it's been a natural evolution.
 
"We think there are better ways to communicate a company's message than running ads, and we're seeing that proved on a bigger scale here," says Ho. "Clients respond to that."  
 
Source: Adrian Ho, Zeus Jones
Writer: Elizabeth Millard

The Collaborative Innovation Series
 
August 2
University of St. Thomas College of Business, Minneapolis Campus
46 Eleventh St. South, Minneapolis
7:10am - 11:20am
$45 for members, $105 for non-members
 
The Collaborative, a membership organization focused on growing companies and investors, frequently provides education opportunities, and this upcoming morning seminar is part of its "innovation series." Speakers will focus on larger topics like choosing angel or VC investors, leveraging advisors, and growing through new hires. 
 
Datavenu
 
August 7 & 8
University of Minnesota
Carlson School of Management
Fee ranges from $25 - $125, depending on type of pass
 
Organized by local entrepreneur Barbara Bowen, Datavenu focuses on personal data, economic development, and the information economy. The first day of the event brings together leading speakers to talk about IT developments and data policies, while the second day is an "unconference" that features an agenda created in real time by participants.
 
Exporting in 2012: The Practices of Profitable Companies
 
August 22
Mortenson Construction
700 Meadow Lane North, Golden Valley
8:00am - 11:00am
$79 before Aug. 14, $119 afterward
 
Hosted by Enterprise Minnesota, this seminar brings together experts and business leaders who will discuss the export process and how attendees can better navigate this particular strategy. There will be several examples of how local companies are selling internationally, and connecting with global business experts who can streamline the process.
 
The Engaged Philanthropy Conference
 
August 23
Hyatt Regency Minneapolis
4:00pm - 8:00pm
$70
 
Also known as EPCON, this conference focuses on social innovation in Minnesota, and is hosted by Social Venture Partners Minnesota, an organization made up of entrepreneurs and corporate leaders who are attempting to address the state's social issues. Now in its fourth year, the conference features a competition for identifying top social entrepreneurs, and keynote speaker Tim Knowles from the University of Chicago Urban Education Institute.

Identification cards have come a long way in the past decade, and Eden Prairie-based IdentiSys has been a pioneer in that evolution.
 
These days, cards can carry much more than identity data--they can track history of access to a server room, for example, or provide location info for an emergency worker.
 
"We're on our second or third generation of capabilities," says IdentiSys CEO Michael Shields. "Our customers are very savvy about what they want in a card, and at the same time, we're happy to keep expanding card uses."
  
When the company opened in 1999, it was a spinoff of Datacard Group, an ID card printer and issuance firm. Thanks to that connection, IdentiSys had $5 million in business waiting the moment its doors opened. Not many startups can make that claim.
 
"We found our footing quickly," says Shields. "That allowed us to go from there." The company began acquiring ID firms to expand its reach nationally, and also looked at industries where the card usage was highest. Currently, the largest market share seems to go to casinos, which use ID cards for player reward programs.
 
Another growing area, Shields says, is emergency management. The company provides identification and tracking systems to police and fire departments so they can create a centralized response station. For instance, in a wildfire, the cards are part of a kit assigned to each firefighter. At the command center, supervisors can track how much air is in each person's tank, where they're located during the fire, and other important factors.
 
Areas like this are fueling growth for IdentiSys, Shields notes, and the company is looking ahead to a robust future. "When we started, people were using ID cards just for identification," he says. "Now, there's no limit to the innovations and uses."
 
Source: Michael Shields, IdentiSys
Writer: Elizabeth Millard

There are plenty of wedding planning websites, giving advice on everything from rings to thank-you notes. But GetMarried stands out, thanks to a recent revamp that's made the site more airy, fresh, and useful.
 
An asset of Taylor Corporation (run by Glen Taylor, former politician and owner of the Minnesota Timberwolves), the site was an underutilized asset that couldn't match major competitors. Heather Dempsey, who worked on strategic accounts and digital print technologies for the company, suggested a major shift toward inspiration and photography rather than the usual articles and advice.
 
"With the popularity of Pinterest and other visually-oriented sites, it's clear that people love to look at images and take ideas from that," she says. "At the same time, the site needed to feel more personal."
 
GetMarried relaunched at the end of June, with Dempsey at the helm. True to her vision, the design features plenty of photographs and trend-spotting. For example, she groups wedding photos into areas like "vintage glam" and "preppy chic."
 
"We feel that the site now is a great start in terms of putting out fresh ideas and letting people translate that into what they want," she says. "One disappointing aspect of some wedding sites is that they have elaborate photo shoots and then you find out that they weren't even real weddings. Brides and planners prefer to see details that other people really loved, and that made the day special."
 
The format of the site is being tested now, Dempsey notes, and could lend itself to additional lifestyle directions like baby showers, graduation parties, and other common celebrations.
 
"It's really fun to work on this, and see the different directions it can go," she says.
 
Source: Heather Dempsey, GetMarried
Writer: Elizabeth Millard

When Minneapolis-based marketing technology firm Spyder Trap decided to expand, company CEO Mike Rynchek didn't look toward an outer ring suburb or a hop just across the river: instead, the company is headed to the mountains.
 
Recently, it announced plans to open an office in Denver this fall, with a small staff initially. However, the company anticipates expanding both offices in the near future, and is currently hiring to broaden its local presence.
 
Spyder Trap offers an array of marketing technology services, such as website and mobile site development, social media expertise, search analytics, and email marketing (see previous coverage in The Line here). In its four-year history, the firm has grown its revenues by 200 percent per year.
 
The move to Denver makes sense strategically, Rynchek says: "Similar to Minneapolis, Denver is quickly becoming one of the nation's leading marketing technology cities. We view our new location as a gateway to attracting West Coast talent, along with better servicing that clientele."
 
Another important factor was lifestyle, he adds. Much like the Twin Cities, Denver tends to top lists when it comes to healthy eating and outdoor activities. Spyder Trap wanted a location that would be a great place for employees, with the wellness levels they enjoy here.
 
Rynchek says, "We continue to look for ways to make Spyder Trap a great place to be for our employees."
 
Source: Mike Rynchek, Spyder Trap
Writer: Elizabeth Millard

Major fuel sources for any university or college program are donations, leading every institute of higher education to refine its fundraising programs as much as possible. That's leading St. Paul-based Reeher, a technology firm that helps institutions fine-tune their fundraising strategies, toward robust growth as a result.
 
The company recently noted that Fordham University adopted the platform in order to reach a $500 million campaign goal. Before that, the University of Toledo joined Reeher for its own campaign. Saint John's University selected Reeher in April as a way to improve its donor identification and management.
 
Founded in 2002 by Andy Reeher, the firm has developed a technology platform that helps institutions find up to 40 percent more donors, resulting in more fundraising dollars and less time spent chasing leads. Reeher discovered that most universities and colleges were investing significantly in fundraising relationships, only to find that most of the donations came from a handful of large donors.
 
Using predictive technology, Reeher is able to make fundraising more cost-effective for institutions, and the company's growing reputation is opening more doors all the time.
 
Reeher says, "These institutions see a lot of fundraising management technologies come and go, and they tend to wait to see what's working for someone else before they make a choice on what they'll use. So, one of our big drivers is that with this growing list of customers, we anticipate more inquiries and momentum going forward."
 
Source: Andy Reeher, Reeher
Writer: Elizabeth Millard

The Minnesota Angel Tax Credit Program recently celebrated its second birthday, and boasts some impressive numbers for a two-year-old.
 
Since its launch in July 2010, the program has attracted more than $126 million in private investments for small, entrepreneur-led companies in the state. According to Mark Phillips, Commissioner for the Minnesota Department of Employment and Economic Development (DEED), over 100 businesses have received funding in 2012 alone. Companies attracting the most attention from investors and angel funds tend to be software, biotechnology, and medical device firms.
 
The program has been a tremendous help for promising businesses, Phillips believes. Some of the companies earning funds could be the state's next big high-tech success stories, leading to job growth and a more robust local economy.
 
Run by DEED, the program provides incentives to investors or investment funds, steering them in the direction of putting money into emerging companies, particularly those focused on high-tech endeavors. The Angel Tax Credit gives investors a credit of 25 percent for investments of at least $10,000, and the past few years have shown that plenty of investors are eager to take advantage of that incentive while helping to get innovative companies off the ground.
 
Over two-thirds of $12 million in tax credits allocated for this year have already gone out, Phillips noted, and DEED expects the remaining credits of about $3.3 million to be allocated by the end of August.
 
The program is slated to continue operation through the end of 2014, and if everything works as DEED expects, close to $236 million will have been invested in Minnesota high-tech startups by the time the program ends.
 
Source: Mark Phillips, Department of Employment and Economic Development
Writer: Elizabeth Millard

For some creative agencies, staying small and nimble means creating strong areas of specialization like logo creation or social media management. But for Deephaven-based DW Creative, sticking with full service sets them apart.
 
"There aren't many boundaries for what we can do creatively," says Ryan Benson, the firm's director of business development. "We're multi-channel focused, with expertise in all different types of areas." The firm does videos, catalogs, web, print, retail, direct mail, and other materials.
 
The agency started almost 16 years ago by three former NordicTrack executives, he adds, which kicked off the business with a healthy amount of media savvy. NordicTrack was a pioneer in the direct marketing space--sometimes selling thousands of units every day--and that knowledge of creative approaches became a bedrock for DW (short for "Design Write").
 
The firm employs six people, and Benson feels that the size and the cohesion of the staff kept the clients coming in even during the tough economic climate of the past few years.
 
"We've not only survived what went on with the economy, but we're poised to grow, and not too many small agencies can say that," he says. "We take quite a bit of pride in that."
 
In the past couple years, marketing and ad dollars were significantly reduced in the general business community, and many creative agencies felt the pinch, but DW Creative was able to stay afloat through its breadth of services.
 
"Our clients see the value in our work, and that will only help us grow," Benson says.
 
Source: Ryan Benson, DW Creative
Writer: Elizabeth Millard

Searching for the right realtor can sometimes feel like dating--everyone is hunting for that special someone who's trustworthy, friendly, and compatible. Where are the sites that give you a strong realtor match the way dating sites pair you up with romantic candidates?
 
HomeVisor comes awfully close. Started by real estate agent Brett Doshan, the service aims to bring buyers and sellers together with realtors who understand their needs.
 
Doshan says, "A first-time, 22 year-old buyer usually wants a younger agent, whereas a retiree likes to work with someone their own age. That's just one example of preferences that people have. Buying and selling real estate is a big part of someone's life, so they want to make sure they feel comfortable with the agent."
 
In order to find just the right agent for each client, Doshan and his team spend hours on the phone, talking with agents around the country to get a sense of personality types, reputations, experience, and other factors that go into a recommendation.
 
There are some competitors that try to do a similar match-up, but Doshan says that they usually have a pool of agents that pay to be part of the service. When a buyer goes to one of their sites, they simply put in his or her zip code, and get a list of agents. "The focus of those sites is to get agents to sign up, to expand their databases," he notes. "Our focus is on buyers and sellers, to find out what they really need."
 
Doshan's comprehensive matchmaking skills have allowed HomeVisor to go national, within only a few years since it started. The company employs five people, and the founder expects strong growth for the future. "We just want to constantly get better at our service."
 
Source: Brett Doshan, HomeVisor
Writer: Elizabeth Millard

Sometimes, it pays to specialize. For Golden Valley-based DelaGet, customers come from only one industry segment, and it's that focus that's causing the company to attract investment and keep growing.
 
Spun out of restaurant franchisee Border Foods in 2000, the firm creates financial reporting software for restaurants, which can use the applications to track information like server performance and food inventory. A franchise restaurant owner can glance at sales results for all restaurants, for example, or look at the transaction-level activity of one cashier.
 
Over the past five years, DelaGet has expanded its services to include brand programs, notes CEO Bruce Clark: "We go in and create solutions for a brand, and that program becomes a best practice." The company works with some of the most visible restaurant chains in the country, including Taco Bell, KFC, and IHOP.
 
Another unique aspect comes with creating different platforms that can be customized to a restaurant's needs, Clark adds. DelaGet's software-as-a-service offering is on 40 different platforms, representing a significant part of its intellectual property, he says.
 
DelaGet's strength in the industry is getting the company noticed: in December, the firm attracted $400,000 from angel investors.
 
The company currently employs about 80 people, and has strong plans for growth. Although it boasts an impressive customer list, there are still numerous restaurant brands that fall within DelaGet's core market, notes Rick Berglund, VP of Business Development.
 
He says, "One stage of our growth will be to build brand relationships, and from there, we can expand services. We're seeing success on several levels so we're anticipating that we'll be accelerating our growth in the near future."
 
Sources: Bruce Clark and Rick Berglund, DelaGet
Writer: Elizabeth Millard

Although there are now plenty of tech experts at Apple stores, Martin Thomas was a lone Mac guru when he and his wife, Kate, started Lotus + Lama in 1995.
 
"At that point, you didn't see everyone with Apple products like you do now," he says. "There was just a smaller, dedicated group of people who loved the technology."
 
Thomas had been a recording engineer earlier in his career, in an industry where Apple found early adoption. When he showed an aptitude for fixing the computers, people began to find him and ask for help. He says, "At some point, it became obvious that I'd have more work if I focused on computers instead, and since I was only using Macs, that's the direction I went."
 
The consulting firm has gotten more robust over the past 17 years, particularly with remote log-in ability, freeing Thomas from doing extensive on-site work. Kate provides project management services, and the firm does website design as well. Clients range from advertising agencies to recording studios, non-profits, and graphic designers.
 
Even with the Apple store Genius Bars offering technical assistance, Lotus + Lama continues to establish a larger client base, mainly due to Thomas' ability to give technology advice with a long-term vision, not just a quick tech tweak.
 
"With clients, I get to know their frustrations, and how they organize their files," he says. "Every client has a different approach as to how they use their computers and networks. If they go to an Apple store or other tech, they have to tell their story again and again. With me, I already know their story because I've been part of it."
 
Source: Martin Thomas, Lotus + Lama
Writer: Elizabeth Millard

Most college students are focused on class schedules and grades; but Kyle Jordahl and his business partner John Ziemann used the time to buy apartment buildings and then become real estate brokers. Before they graduated, they started their own property management company. So, it's no surprise that only a few years later, they'd be thriving with their own startup, VanquishAP.
 
The company is unique, Jordahl notes, because it runs on distinctive technology. The pair designed a software tool to make the property management process easier, and they now extend that capability to clients.
 
"We're able to do tasks more accurately with this technology," says Jordahl. "We can make use of our resources more effectively, and that gives us an advantage."
 
VanquishAP has seven employees, with offices in downtown Minneapolis and St. Cloud, and expects to keep growing in those areas and eventually extend into other markets. The company is a full-service real estate firm that does everything from automated rent collection to property analysis. The app lets the company take on more properties without adding employees right away, Jordahl says.
 
"We're still a young company, and we experience the kind of challenges that any young company does," he notes. "But we feel that there are many factors driving our growth and that makes us excited about what's ahead for us."
 
Source: Kyle Jordahl, VanquishAP
Writer: Elizabeth Millard

A few years ago, 3rd grade teacher Matt Hardy became interested in using blogs to help students express themselves. But there was one problem: he couldn't find a software solution or website that met his needs.
 
Because his students were so young, the blogs had to be simple to use, as well as secure so that he could moderate comments and block potential creeps. When he couldn't find what he needed, he developed a version himself, and his efforts had an immediate impact on students, who loved their new blogging abilities.
 
After sharing the application with other teachers, he decided to join forces with entrepreneur Dan Flies and start Kidblog, which now boasts over 1.6 million users, in 80 countries.
 
"This technology is at the intersection of programming and pedagogy," says Flies. "Matt understood how tools could be effective for students because he'd been a teacher, but he also has an intuitive understanding of web development and business startups."
 
Although the company is still just the two business leaders, Flies anticipates growth in the near future, as more and more schools adopt the technology. After only a few years, there's been significant expansion, without any marketing.
 
"Right now, we're the largest educational blogging service in the world," he says, adding that technology access is exploding in the United States and other parts of the world.
 
"The opportunity to grow this will only get bigger," says Flies. "It's really fun to see how much this is catching on."
 
Source: Dan Flies, Kidblog
Writer: Elizabeth Millard