When Minneapolis-based marketing technology firm
Spyder Trap decided to expand, company CEO Mike Rynchek didn't look toward an outer ring suburb or a hop just across the river: instead, the company is headed to the mountains.
Recently, it announced plans to open an office in Denver this fall, with a small staff initially. However, the company anticipates expanding both offices in the near future, and is currently hiring to broaden its local presence.
Spyder Trap offers an array of marketing technology services, such as website and mobile site development, social media expertise, search analytics, and email marketing (see previous coverage in The Line
here). In its four-year history, the firm has grown its revenues by 200 percent per year.
The move to Denver makes sense strategically, Rynchek says: "Similar to Minneapolis, Denver is quickly becoming one of the nation's leading marketing technology cities. We view our new location as a gateway to attracting West Coast talent, along with better servicing that clientele."
Another important factor was lifestyle, he adds. Much like the Twin Cities, Denver tends to top lists when it comes to healthy eating and outdoor activities. Spyder Trap wanted a location that would be a great place for employees, with the wellness levels they enjoy here.
Rynchek says, "We continue to look for ways to make Spyder Trap a great place to be for our employees."
Source: Mike Rynchek, Spyder Trap
Writer: Elizabeth Millard