It's a little-known fact that Minneapolis-based Game Informer is the country's fifth-largest consumer magazine, according to a
story from Minnpost's David Brauer.
With 5 million subscribers, including many male readers in the 18-to-34-year-old age demographic, in some ways its reach surpasses People and Maxim, the story states.
Game Informer, which is available at checkout counters at
GameStop retail stores nationwide, grew by 33 percent in a period when so many other magazines declined.
The magazine's writers often preview games well before they're out, which associate publisher Rob Borem says is a huge advantage. "Our primary asset is still pulling down world exclusives," he states in the story.
"Sitting on a coffee table, desk, or kitchen counter, print is an evergreen," he says, adding, "We want to reflect that it's more of an art, celebrating the joy of the game."