In a Nov. 15 Minnpost story, writer Steve Berg
considers the success of upscale apartment projects in downtown Minneapolis.
The
stylish Mill District building at Washington and Portland avenues, for
instance, which probably would've sold condos a few years ago, he
says, are moving apartments, despite the economy.
For many young people and
emptynesters who want to be in the city, Berg ventures, renting is
likely the most realistic option. "Renting, long
an upscale or mid-priced option in cities like New York, Chicago and San
Francisco, is quickly overcoming its stigma here and becoming a smart
alternative," he says.
Developer Jonathan Holtzman, who
compares his approach to that of a boutique hotel, says in the story
that his target audience is a group of young, active urbanites: "Most builders
are waiting for the recovery so they can come back into the market with
the same old products as before," he said. "We're offering something
different."