Recently, TIME
highlighted research done at the
University of Minnesota that showed that people may not read nutrition labels as often as they say they do.
In the study, participants were asked to use a computer-based shopping program that presented products and nutritional info, and which also contained an eye-tracking device to record what they viewed on the screen. One finding was that although about a third of participants said they "almost always" looked at calorie content, only about nine percent actually look at that info on a food's label.
TIME noted that the findings add to the evidence that the bewildering array of food labels currently found on grocery store foods isn't doing consumers any good.