How does a creative executive manage more than a dozen external creative partners and a $35 billion brand?
Tim Murray, creative director of the Creative Vision Group at Target, gave a five-point lesson at an AIGA/NY event held at the New School in New York,
reports Fast Company's Helen Walters in an April 18 article.
How does Target produce "deceptive simplicity from unfathomable complexity" and "successfully [manage] collaboration and complexity," as Walters writes?
Be transparent, play nice, be open, stretch the work, and talk talk talk.
(There's a bit more explanation in the article.)