Advertising Age reports on Olson acquiring its first significant footprint outside of Minneapolis.
Olson is acquiring Chicago-based public relations agency Dig Communications. The combined company will now total more than 360 employees.Olson isn't going to make them all move to Minneapolis, though. Dig will be rebranded as Olson PR, with its employees remaining in their current office locations in Chicago, Milwaukee, New York, and San Francisco.
"We've decided at this point in time our ambition is to continue to build the agency of the future as we see it and that isn't through a holding-company model," Olson President-CEO Kevin DiLorenzo
explains to Ad Age. "Our next move will be similar. Mobile is an area where we have great interest and our clients have great interest, so that would be a smart next piece to put into the puzzle."