's new ad
campaign for Missoni, a fashion line of more than 400 products, is
distinctive for its nod toward Italian films of the 1960s, notes a recent story
in the New York Times.
its advertising column, the paper reports that representatives from
Target traveled to Milan to collaborate with the Missoni family, in
order to strengthen the brand and give the campaign an authentically
In the campaign, which includes TV ads and Web
spots, swinging 1960s music accompanies images of a dining room decked
out in Missoni products, and models wearing the brightly hued clothing
The ads were done in collaboration with Minneapolis-based Olson
, a creative firm known for high-profile work for clients like General Mills, Amtrak, and Converse.