Twin Cities med-tech exec Hawkins leads
a Fast Company round up of what corporate social responsibility and non-profit leaders are reading. Hawkins is chairman and CEO of Medtronic, and also a board member at the Minneapolis Institute of the Arts and the University of Minnesota Foundation.
Tops on his reading pile these days:
Start Up Nation, by Saul Singer, and
Switch: How to Change Things When Change is Hard, by Chip and Dan Heath.
Start Up Nation is "a truly inspiring book on how nations and their culture can directly influence innovation."
Switch describes how change is necessary, but "also not altogether natural. "The authors demonstrate how we can harness the power of subliminal thought to enact profound, sustainable change," Hawkins
tells Fast Company.