A Minneapolis app developer is helping local media companies distribute their content on mobile devices and generate badly needed new revenue.
DoApp's
Mobile Local News platform has been used to build more than 120 local news apps. PBS' MediaShift blog spoke this week with DoApp CEO Wade Beavers and its founder Joe Sriver.
The company charges media organizations around $750 to $1,000 per month, plus a share of advertising revenue, to set up and maintain mobile apps for iPhone, Android, and Blackberry devices.
"It's very affordable," Beavers tells MediaShift. "We've heard a lot about media companies in financial trouble so we said, 'Let's make this a no-brainer.' They pay hundreds of thousands of dollars for content management systems. We're a mobile content management system and they're paying a fifth or even a tenth of the price."
DoApp's Minneapolis-St. Paul portfolio includes apps for WCCO and the Twin Cities Daily Planet.
Read the entire Q&A
here.
Source: MediaShift