A survey conducted by Accenture, based on an online questionnaire for 500 consumers ages 18 and older in 13 U.S. cities with substantive arts communities, found Minneapolis had the largest number of donors.
"When asked what kind of financial support they make to the arts," an article on the report says, "65 percent of respondents don't make separate donations, aside from the cost of membership and attendance at events. Of that, respondents in Minneapolis (47 percent), New York (46 percent), Washington D.C. (43 percent) and Boston (43 percent) had the largest number of donors."
The survey asked respondents to weigh in on their approaches to arts philanthropy and engagement with the arts, and was part of a study examining how digital technologies can increase arts support. In an Accenture
article about the study's findings,
David Wilson, managing director the corporation's state and local government practice, and a Guthrie Theater board member, said, "Similar to so many organizations and businesses today, the arts are looking for new ways to connect with the millennial generation. This survey suggests that embracing new technologies and communications tools is crucial for arts organizations to remain relevant to the next generation of supporters."
Source: Accenture