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Innovation + Job News

Minneapolis bicyclist starts business "pedaling" fresh produce to busy locavores

A Minneapolis bicyclist has started a new business delivering fresh produce.

VeloVeggies aims to serve busy locavores who don't always have time to shop the farmers market or pick up their weekly CSA shares.

For a $6 to $12 fee based on distance, Randall Dietel will pick up your produce and deliver it by bicycle to your doorstep.

"VeloVeggies is a sustainable, convenient option for people to add a little extra time to their lives," says Dietel. "It's a guilt-free convenience that does some good."

Dietel came up with the idea last summer after a friend at a co-op invited him to take home a box of CSA produce that was never picked up by the member who bought it.

He starting thinking about a CSA delivery service, and since he lives car-free and pedals 200 to 300 miles a week it was only natural that it would be a bicycle delivery service.

The green-canopied trailer attached to the back of his bicycle can carry 300 pounds. So far his cargo has been lots of leafy greens and radishes, but it'll grow heavier as farmers start selling more substantial produce.

Dietel is getting the word out by dropping fliers in CSA boxes around the city. He's also supplementing his income with other bicycle deliveries, including trips for a bakery and for catering businesses.

For now, VeloVeggies can only guarantee service to Minneapolis residents, but others are welcome to inquire. Dietel hopes to add a second rider and expand his delivery territory as business picks up.

Source: Randall Dietel, VeloVeggies
Writer: Dan Haugen
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