Considering the economic storm that creative placement agency
True Talent Group survived in its first few years, the sunny skies ahead are more than welcome.
Started in 2008 by entrepreneur Stacey Stratton, the company began during a dismal time for startups, she believes, but she took a chance anyway. She established a basement office, did sales recruiting, and took only a year to bring on three employees (see
previous coverage in The Line about her start-up track).
Over the past year, Stratton has found even stronger footing, and she notes that the agency is on track for double-digit growth again in 2013. In addition to business revenue growth, True Talent Group has added to their team by hiring staff to help with recruiting and client retention, and the company is now a robust enterprise. What it lacks, however, are actual offices.
The accounting, marketing, legal, and advisory teams consist of individuals and organizations outside the corporate entity of True Talent Group, and Stratton believes that the model demonstrates the strength of a virtual office strategy.
"While we focus exclusively on marketing, interactive, and the creative industry, we think it would be disingenuous for us to build capacity in the categories of legal, accounting, and especially marketing," she says. "We rely on experts with perspective and savvy to deliver for us, just like our clients expect our talented team to deliver for them."
She adds that they company's impressive 90-percent referral rate is keeping the company on track, and it's more than likely that True Talent will keep going strong.
Source: Stacey Stratton, True Talent Group
Writer: Elizabeth Millard