Minneapolis-based
thedatabank focuses on helping nonprofit organizations with software that makes operations more streamlined, and its latest offering fits right in with its product lineup.
Called
SocialCRM, the tool includes capability for social media tracking so that nonprofits can use information effectively. A user can rank Twitter followers, LinkedIn connections and Facebook friends based on a customizable system. With that scoring, a nonprofit can build relationships with social influencers, or even provide targeted messaging to certain members.
Also with SocialCRM, a nonprofit can manage its own social media accounts from a single dashboard. This is particularly valuable when nonprofits have to juggle multiple profiles on Twitter, Facebook, LinkedIn, and other sites, and keep on top of all social media activity. SocialCRM funnels every post and tweet into a central dashboard that allows for better management and scheduling.
The software provides much-needed organization for nonprofit social media efforts, believes Chris Hanson, CEO and co-founder of thedatabank: "Every nonprofit we talk to is doing something with social media, yet very few of them have the information or tools they need to take advantage of the tremendous opportunity to raise money and increase support through social media."
Hanson adds that SocialCRM was developed when the company heard stories from its nonprofit customers about the difficulties of bridging the divide between a social media list and a database. The tool was developed to help nonprofits get a "full 360-degree view" of their members. "This is a game changer," he says.
Source: Chris Hanson, thedatabank
Writer: Elizabeth Millard