'Tis the season for "
prize philanthropy."
StoneArch Creative, a Minneapolis company that specializes in health and medical marketing, is giving away $1,000 a day this week to the causes that generate the most tweets for its campaign.
Anyone can vote for a non-profit by posting a public message to Twitter that includes the tag
#MyTweetWish. At the end of each day StoneArch will tally a winner.
"My hope would be that we get a nice response from across the country or globally versus just locally," says Jessica Boden, StoneArch's executive creative director.
Boden says StoneArch is celebrating "a great year." Its focus on health and medical marketing has made the 26-year-old agency less vulnerable to economic ups and downs.
Health and medical companies make up 95 percent of StoneArch's clients. The agency bolsters that specialty by hiring employees who come from both the medical and creative worlds, Boden says. That's key to understanding the technical aspects of products they support.
"It's just a much different dialogue than talking to someone who's buying shoes," says Boden.
Until a few years ago, the company's clients were almost entirely based in the Twin Cities, but in 2010 StoneArch continued to gain traction nationally, says Boden. Highlights included winning work as the agency for Abbott Vascular's drug-eluding stent business.
Source: Jessica Boden, StoneArch Creative
Writer:
Dan Haugen