Employee recruitment and online technology have blended together with mixed results in the past decade--Monster.com may have led the way initially in applying innovation to job postings, but these days, talent acquisition calls for more sophisticated tools.
Founded by Jeffery Giesener in 2011, St. Louis Park-based
SourceMob aims to meet the need. The startup helps companies expand their recruitment efforts by utilizing social networks more effectively. With modules called Social Media Career Centers, the service taps into major sites like Facebook, Twitter, and Google+, tracking active jobs and conversational content.
"We saw an opportunity to bring a new lens to the talent acquisition space," says Giesener. "There's an e-commerce angle that hasn't existed before."
One particular strength for SourceMob is reaching passive candidates, who are open to new opportunities, but aren't actively sending out resumes or perusing online job boards. These candidates, highly prized by HR departments, have been tricky to acquire, but SourceMob makes the process easier since clients can access them through social platforms.
Better recruitment is particularly crucial right now, Giesener believes, since there are many jobs like software development going unfilled. Regardless of industry, companies are desperately trying to fill those vacancies in order to thrive, and depending on a more robust solution like SourceMob can boost their talent acquisition strategies.
Giesener self-funded the venture, and expects significant growth in the year ahead. He says, "It's getting really exciting to see the potential for what we've built. We're really in the right place at the right time with this."
Source: Jeffery Giesener, SourceMob
Writer: Elizabeth Millard