When Amanda Axvig and her "rockstar team of developers" decided to establish a company for creating social media applications, they ran into just one hitch: many of their potential clients weren't even on Facebook or Twitter yet.
So, their company,
SocialBundle, was forced to switch tactics. She says, "We decided to take a step back and get people on social media in the first place, and then we could go back to the app development."
The firm specializes in helping clients work out an overall social media strategy, including content development, scheduling, and site monitoring. For those who don't have time to craft multiple Tweets, put them up regularly, and watch how people are responding, SocialBundle is a boon.
Recently, the company has been seeing an uptick in interest from creative agencies that want to add social media to a broad client strategy.
Axvig notes that SocialBundle's growing reputation for social media insight comes from an ability to work with clients, rather than simply post and Tweet for them. She says, "We can handle everything if that's what someone wants, but we also enjoy working with people to help them learn how social media works, and how they can add to various conversations."
Now that so many businesses are flocking to social media, it's likely that SocialBundle will get back to its original purpose, and start focusing on app building again. But it'll never abandon its larger intent to make social media simple and effective for every client.
Source: Amanda Axvig, SocialBundle
Writer: Elizabeth Millard