Small business owners face limitations when it comes to bulk buying; the lack of huge orders sometimes usually means they have to pay higher prices, or order more than they'd like.
For printing, Smartpress.com
is trying to correct that imbalance. The Chaska-based company has operated for the past three years, and sees steady growth in offering online printing services that cater to retailers, graphics professionals, and small businesses.
The range of printing options is vast, from car magnets to sales booklets, and a custom banner-printing service can produce hanging banners up to 150 feet long.
An online calculator sets the company apart, believes president Chuck Reese. Clients can get accurate pricing quickly, rather than waiting for a quote request from a more traditional printer.
Another area of differentiation is proofing, he adds: "With many printers, the file that you send in is the one that gets printed, because no one looks at it. But we have someone really look over everything that comes in." Many times, the proofer catches layout and copy errors, saving a client from having to redo an order.
Because of its distinctive service, Smartpress.com has found a dedicated audience, and strong growth as a result. It's been adding to its 128-employee roster, and Reese notes every year brings 250 percent growth.
Currently, the company is adding custom sites for clients so they can implement print-on-demand service, which is helpful for clients like ad agencies and franchises. Reese says, "Everything we see shows that same strong growth rate going forward."
Source: Chuck Reese, Smartpress.com
Writer: Elizabeth Millard