You may not have heard of
Scales Advertising, but if you buy office supplies from 3M, odds are you've seen their work.
The under-the-radar St. Paul agency does design, packaging and advertising for a variety of 3M products. Other clients include Scotch, C.H. Robinson Worldwide and the Minnesota High Tech Association.
Scales recently announced the hiring of a new associate creative director, Peter Winecke, and also a new client, Red Wing-based Capital Safety.
The nearly 40-year-old company touts a focus on "becoming part of our clients' daily operation, knowledge base and potential."
"We're going after business from a more integrated standpoint versus just a project-by-project basis," says marketing director Holli Maines.
And it appears to be working. The company's revenue was around $6.5 million last year, and they expect to improve on that by between $500,000 and $1 million this year.
Maines says what helps set the agency apart is its range of in-house services, which include strategic planning as well as packaging design and production, photography and international file preparation.
Source: Holli Maines, Scales Advertising
Writer:
Dan Haugen