As more companies focus on providing preventive health services to employees,
RedBrick Health is finding itself in constant hiring mode.
"As we expand our ability to innovate, we're seeing growth in client numbers and in employees," says Eric Zimmerman, the company's chief marketing officer.
Founded six years ago, the Minneapolis-based firm offers health improvement platforms designed to increase employee engagement and provide reporting and analytics to clients.
"There's a rising tide of interest in these types of platforms right now," Zimmerman says. "If you look at health care costs and insurance costs, you can see that it's imperative to create high-performing work forces, particularly in a rapid timeframe."
As a way to get employees more involved in health initiatives, RedBrick recently launched a mobile version of its platform. The app allows people to check in with a health coach, track progress with a personalized plan, and play games related to health. For example, a company that's sponsoring a weight loss contest might create teams, and an employee can use a mobile device to see how the team is doing on the leaderboard.
"The market is very hungry for this type of approach," says Zimmerman. "Employers are frustrated with the slow-moving 'legacy' approaches."
RedBrick has seen triple-digit growth for the past three years, and the strong emphasis on innovation means that it's hiring most within its technology departments.
"We'll continue on this trajectory," Zimmerman notes. "We're seeing robust growth, and we're looking forward to keeping that going."
Source: Eric Zimmerman, RedBrick Health
Writer: Elizabeth Millard