Some ad agencies specialize in certain sectors like apparel, sports, or retail. Minneapolis-based
Broadhead may be the only one that deals so extensively with cows.
The firm tends to do most of its work for clients in rural America, says CEO Dean Broadhead. That encompasses companies that focus on food safety, agriculture, farm veterinary services, dairy, and fertilizer.
Started in 2001, the agency came together after Broadhead worked at some major agencies in the Twin Cities. He'd always wanted to set off on his own, he notes, and after working with clients involved in rural businesses, he decided to keep following that route.
Recent projects have included creation of a crop nutrition guide for
The Mosaic Company, and the development of a program to help wounded veterans through sponsorship by beef and dairy producers.
He stocked his firm with people who have a passion for rural life--either out of interest or because they grew up on farms--and the result has been strong growth and a robust client roster. The agency has consistently grown about 25 to 30 percent per year over the last few years.
"We're very happy with double-digit growth," says Broadhead. "That allows us to expand at the pace we want to expand. It makes us more well-rounded and a better value to the client."
Source: Dean Broadhead, Broadhead
Writer: Elizabeth Millard