Mono, a fast-growing Minneapolis advertising and branding agency, has entered into an agency-of-record relationship with cable news network MSNBC.
According to an NBC Universal
press release, mono "will be MSNBC's creative and strategic partner for marketing campaign development and advertising efforts."
"Mono has a strong track record of success and we're thrilled to have them as our strategic and creative partner." Sharon Otterman, Chief Marketing Officer of MSNBC, said in the announcement.
Mono's managing partner, James Scott, said that his firm is "thrilled" to help MSNBC continue to build momentum in the competitive news space, but neither company is saying much else about the deal.
It could be that they're just plain too busy. Mono is one of the fastest growing agencies in the country, adding more than 20 employees in the last 12 months. It expects to add at least 12 more in the coming months. A spokesman says new business is up 65 percent year-to-date compared to 2009, with new clients including Parsons The New School for Design, HGTV, Johnson & Johnson's Rolaids brand, and MSNBC.
Mono was
recently named one of the best small agencies in the country by Advertising Age magazine.
The company has a track record in television, too. Mono's very first client was Sesame Street, and it also was behind USA Networks' "Characters Welcome" campaign.
Source: Jim Scott, Mono
Writer:
Dan Haugen