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HopeFULL expands product line, eyes larger distribution

By now, the bright blue bags of The HopeFULL Company are recognizable, even nestled in the shelves of a co-op. The founders of HopeFULL, though, want to boost that recognition even more.
 
As noted in previous Line coverage, the company was started by sisters Stephanie Williams and Jessica Welch, as a way to help patients in chemotherapy increase their nutrient intake. The sisters created small, easily transported kits that contain a neoprene bag, silicone molds for making frozen "pops," and Popsicle-type sticks that double as spoons.
 
Since founding the business a couple years ago, HopeFULL has been steadily growing to expand its product line and distribution. The company recently launched The BellyFULL Kit, inspired by a desire to introduce whole foods to young children.
 
HopeFULL has also found a larger audience as it gains traction. In addition to helping chemo patients, the kits are being used for any condition in which loss of appetite can be a factor, including gastric bypass surgery, lupus, and even strep throat.
 
Looking ahead, the company anticipates moving into more wholesale sales to supplement its thriving co-op and natural health care center placement, according to Williams.
 
"We're moving into the next phase," she says. "We see some strong opportunities in several different places and markets, so we're gearing up for the next stage of growth."
 
If the sisters succeed, it's likely that those bright blue HopeFULL bags and jaunty BellyFULL junior chefs hats will be coming to a store near you in the year ahead.
 
Source: Stephanie Williams, HopeFULL Company
Writer: Elizabeth Millard
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