There are plenty of mobile apps for cocktail lovers--like BarHopper, iBartender, Drink Buddy, and Beer Pad--but now those in recovery have their own app, thanks to developers at
Hazelden.
The Center City-based addiction treatment organization has created an iPhone application, "
Mobile MORE Field Guide to Life," designed to support those who are in recovery from addiction to alcohol and drugs. Accessible through the iTunes App Store, the software is based on MORE (My Ongoing Recovery Experience), Hazelden's web-based program of personalized treatment.
"Our mission is to be the industry leader in publishing information that will benefit people who have issues with drugs and alcohol," says Nick Motu, Hazelden's Publisher and Vice President of Marketing and Communications. "We've been in the publishing business for 65 years, and this app is building on that tradition."
Hazelden developed its web-based application as a way for clients to stay on track with their recovery. The mobile app now extends that expertise to the general public, and Motu is excited about the potential reach: "We want to expand what we know out to the world, for those who aren't fortunate enough to go through treatment," he says.
The organization is gradually pivoting away from print-based publications, he adds, and it's likely that the shift will result in more online applications and mobile apps. Hazelden also recently acquired a social media site, Sober24, which connects those in recovery.
With the addition of the "Field Guide to Life" and the website, Hazelden is hoping to bring its considerable expertise to everyone in recovery, not just those who have been in the treatment center's programs.
Source: Nick Motu, Hazelden
Writer: Elizabeth Millard