Fred Haberman never intended to go into public relations. It just turned out that he's very good at it, especially when he's following his passion and encouraging others to do the same.
After starting an adventure travel company and an organizational development counseling firm with his wife, Haberman fell into the PR field. The couple started their
own business in their house, with clients meeting at the dining room table, and eventually grew it into a 38-employee firm housed in the Warehouse District.
Growth has been robust, Haberman notes, attracting clients like explorer Ann Bancroft,
Great River Energy,
National Cooperative Grocers Association,
Organic Valley,
Slow Money Alliance,
HealthSimple, and the
Social Venture Network.
Sensing a theme yet?
Haberman's firm specializes in sustainability-focused clients who are trying to make a contribution to their communities, and Haberman has that same vision.
"We're geared toward helping to create a collaborative world," he says. "The question is: how do we make a difference while being financially sustainable? And we think the answer is that we follow our passion."
Companies have begun to seek out Haberman, to tap into that energy and spark that sets the firm apart. As a result, he expects to keep hiring and growing the firm, which benefits not just the company and its employees, but all of us, Haberman believes.
"There's something remarkable about creating shared value," he says. "That's what we've been about from the beginning."
Source: Fred Haberman, Haberman
Writer: Elizabeth Millard