For a decade, marketing and technology have been racing toward each other, and Minneapolis-based
Fision expertly demonstrates the powerful effect that can occur when they finally fuse.
The firm, kicked off in 2008 by entrepreneur Mike Brown, provides clients with integrated marketing that boasts high levels of customization and simplicity.
For example, a health and beauty manufacturer with 7,000 distributors, retailers, and salons across 24 countries used Fision to create a centralized online marketing asset repository for sales materials. Each location could build digital and print marketing campaigns and deliver a consistent message, no matter where the salon or distributor was in the world.
Over the past four years, Fision has built a number of software-as-a-service products that give clients more clout in streamlining their marketing and communications efforts. Customers can choose customized e-mail marketing, social media marketing, digital asset management, business rule configuration, list management, and other services.
Recently, the company made a major move into the mobile space as well, by announcing an agreement with 3Cinteractive, a provider of cloud-based enterprise mobile solutions. That partnership should bring more sales and marketing automation across multiple channels, including messaging, smartphone apps, and mobile web.
Currently, Fision has 20 employees, but look for that number to increase as marketing automation keeps catching on, notes Fision spokesperson J.T. Williams. "This is a huge area for growth," he says. "The emergence of marketing automation is a major driver for change within enterprises; it really allows them to be much more effective about their marketing efforts."
Source: J.T. Williams, Fision
Writer: Elizabeth Millard