Although charitable giving can seem straightforward, there's a complexity to that type of generosity, especially if done through an employer. A new startup,
DoTopia, aims to simplify the process, and create enormous benefits along the way.
Kicked off by philanthropist Billy Weisman and Target veterans Nate Garvis and Mike Dominowski, the firm offers a better model for giving, based on what the trio experienced in the corporate world.
"We've all seen a number of limitations with how things are handled," says Dominowski. "There are demographic trends that show changes in charitable giving for younger generations, so we wanted to develop a sustainable model of fundraising that would appeal to companies as well as individuals."
Launched in 2012, DoTopia provides a platform where companies can use "DoDollars" for charitable contributions. This digital currency can be utilized for customizing giving programs, funding a nonprofit project, or engaging individuals, Dominowski notes.
"Companies are trying to do more to meet the needs and interests of employees and stakeholders, and the current models don't go far enough to give these people the ability to be engaged in charitable giving at the level they'd like," he says. With DoTopia's platform, people can have more control over where their dollars go, creating a stronger connection between donors and nonprofits.
Recently, the firm signed on its first Fortune 50 client, and is already getting strong feedback. Dominowski anticipates growth as the platform catches on: "We see this as the next iteration of charitable giving. We want to establish ourselves as the norm when it comes to corporate giving programs."
Source: Mike Dominowski, DoTopia
Writer: Elizabeth Millard