"We should do happy hour sometime, I'll buy you a drink." That phrase may be uttered often, but for busy executives who barely have time to eat, putting together a leisurely get-together can feel like planning a trip around the world. It would be nice, but it's not exactly realistic with a jam-packed schedule.
That was the situation facing BreAnna Fisher when she was working at a marketing and advertising agency, and wanted to reward her intern for diligent work. "We had a project and he did an amazing job, so I said, 'I want to buy you a drink,' but later at home, I realized that I had a 3-year-old, I was full-time in school, and had a demanding job," she recalls. "I looked at my husband and said, 'When am I ever going to buy this kid a drink?'"
That realization sparked an idea for a business,
DoDrinks, that would allow people to quickly "send a drink" (beer, wine, cocktail, or coffee) to someone else, which they could redeem whenever they like.
The idea is deceptively simple, since it involves some complex technology behind the scenes. Fisher relies on a technology team for development and testing, and the app is now in its third iteration.
The venture has started to gain momentum and garner attention from potential partners. Already, Fisher has linked up with Heineken, and is likely to ink deals with other drink purveyors.
Fisher credits her eight years in the military for giving her the discipline to take on an entrepreneurial venture. "I have a high risk tolerance, and I can complete a mission with limited resources," she says. "You can't be successful in the military without those skills, and as it turns out, they're perfect for leading a company as well."
Source: BreAnna Fisher
Writer: Elizabeth Millard