BusinessCard2 just padded its rolodex.
Workface Inc., creator of the
BusinessCard2 online business card platform,
announced last week that it has acquired a rival service called card.ly. The deal comes with card.ly's more than 40,000 user accounts, which will be converted into BusinessCard2 accounts in the coming months.
"It was less of a defensive move, in terms of trying to defend our market share, but more of an opportunity to grow our footprint," says CEO Lief Larson.
The BusinessCard2 service lets users create and share virtual business cards, which can be easily attached to e-mail signatures or posted to social networks.
A challenge for BusinessCard2 and many other free, web-based services is building up a critical mass of users so that it can become more than just another app.
Larson has always been tight-lipped about how many people use Workface's virtual business card service, but he said the company is seeing double-digit growth month after month. It has users in more than 60 countries but the biggest concentration is in its own backyard in the Twin Cities. Card.ly brings added geographic diversity to its user base.
Workface is based in Northeast Minneapolis and has five full-time employees.
Source: Lief Larson, Workface
Writer:
Dan Haugen