At a time when content producers seem to be struggling,
Brandpoint is booming. The Hopkins-based firm currently has about 50 employees and plans to add 30 more before the end of the year, a move that's likely to spark even more growth, notes the company's president, Scott Severson.
"We already outgrew the space that we had for a number of years, and we're looking forward to trying to outgrow this one," he says.
Severson is no stranger to the surges that come with digital media. After working as director of Internet business at
North American Media Group, he signed on at
ARAnet and helped grow the company's revenues by 500 percent (previous coverage about Severson's leadership is
here). ARAnet is the parent company of Brandpoint and online advertising platform Adfusion.
Severson credits the deep experience that ARAnet has provided since 1996, as well as the company's evolution into content-based marketing. Last year, Brandpoint kicked off significantly with a content marketing channel that emphasized how syndication could push content to various websites, reaching more consumers.
"Our content marketing is more of a pull strategy, partnering with clients and doing strategic analysis to integrate content on their site," says Severson. "We really dig in with the client, coming up with a personalized solution."
As the company continues to gain clients and refine its offerings, it's likely that Brandpoint will keep going strong, he believes: "This is the next step in our legacy."
Source: Scott Severson, Brandpoint
Writer: Elizabeth Millard