An interactive marketing agency that counts Hulk and Spider Man as clients has developed a superpower of its own: growing in a downturn.
Antidote X, based in Minneapolis, has been working on interactive campaigns for some major entertainment companies, including comic book giant Marvel. The company recently hired six new employees, more than doubling its size since the start of the year from five people to an 11-person team today.
The company has been around for more than a decade, formed in 1998 by a pair of former developers from Campbell Mithun and Carmichael Lynch. It specializes in designing and developing integrated multi-platform strategies-- campaigns that look and feel the same whether a person is accessing them through a mobile app, their Facebook page, or a micro-website.
"The experience is only different in regards to the platform that it's being delivered on," says co-founder Paul Nealy.
Other clients include DreamWorks, video-game publisher THQ, and bath and kitchen product manufacturer American Standard, whose Antidote X-designed website was
recently reviewed as one of the best corporate-designed websites.
While some companies have cut their marketing budgets in recent years, Nealy says in general they're observing an increase in spending on online and interactive--a good thing for a city that's a hub of interactive marketing.
Source: Paul Nealy, Antidote X
Writer:
Dan Haugen