Entrepreneurship : Innovation + Job News

A "quad" is a measurement of energy, and the massive unit is used by the U.S. Department of Energy when discussing national and global energy budgets.
 
The United States uses nearly 100 quads of energy each year, and local entrepreneur Mark Brown (as well as many other experts) believe that the majority of these quads are wasted.
 
To address the issue, Brown started QuadROI, a Minneapolis-based firm that intends to boost productivity and innovation in the energy industry through the use of better business intelligence. "Regulation is not our enemy," the company's webpage notes. "Waste is our enemy."
 
Brown believes that waste can be minimized by utilizing existing documents and reports, and tweezing out data that can be used by utility companies and others to create benchmarks and goals. He aims to develop a single, searchable repository of information where subscribers can see high-level trends as well as project-level ROI stats. He also hopes to cultivate an online community where ideas can be shared, and collaboration can occur.
 
"There's so much information that's available out there, but it can be hard to make use of, especially when it comes to comparison with other programs," he says.
 
Right now, the site is in beta testing, and Brown expects it to be in full force by the end of the summer. After that, it's likely that QuadROI will assist in making sure those quads aren't getting wasted.
 
Source: Mark Brown, QuadROI
Writer: Elizabeth Millard

Anthropology and business are rarely put together as complementary fields, but they have more in common than many people might think. The social science deals with the organization of human societies and all characteristics of the human experience, so it makes sense that it could be used to make a company more agile, transparent, and strategic.
 
That's the theory behind Thinkers & Makers, a firm founded in 2010 by Emilie Hitch, who started her career as an academic anthropologist.
 
The idea for the company germinated while Hitch was doing field work in Peru. She wondered if she could translate the academic world of anthropology into the business realm of strategy. When she couldn't find a job that fit that idea, she landed at creative agency Olson, and began applying her studies to marketing projects.
 
After two years there, she saw the need to start Thinkers & Makers, to give clients a unique perspective on their organizations, employees, and customers. "I bring a very different view than what you'd get from an MBA or an economist," Hitch says. "Usually, people come to me with a big question, like how they can find revenue leaks, or learn more about their customer, or what they need to relaunch their brand."
 
Most of her business comes through referral, and that strong word-of-mouth marketing has helped Hitch to grow the firm. Looking ahead, she's anticipating more expansion into areas like business development for startups, social entrepreneurship, and sustainability.  "Many times, I see startups that have great ideas and passion, but they don't understand all aspects of how to put their business together," she says. "My perspective can help."
 
Source: Emilie Hitch, Thinkers & Makers
Writer: Elizabeth Millard

When Kristin Pardue left her high-profile corporate position at Carlson Companies, she envisioned starting a distinctive strategic management firm, but she also considered founding a non-profit that helps teens in North Minneapolis learn digital marketing.
 
Instead of choosing, she established both.
 
"I felt there was a great need in the marketplace for people to understand organizational purpose," she says. "At the same time, we wanted a way to give back and we thought, why wait?"
 
Rêve Consulting was started in 2009, and Pardue's husband, Brad von Bank, joined a year later to help round out the team. Pardue says the combination works well, since they bring different skills to the mix. Together, they offer insight to a range of clients like Capella University, Engine for Social Innovation, Hewlett-Packard, IBM, and Caribou Coffee.
 
"Clients come to us with questions about how their organizations can grow, and how their systems might be impacting the levels of their employees," says Pardue. "We encourage them to think strategically on every level, about how they're engaging their organizations."
 
The company is going strong, and plans to double the size of its small staff in the next year, she adds. She's especially excited about bringing more jobs to North Minneapolis, where the company's located.
 
For the teens in the area, there's Rêve Academy, an innovative after-school program that prepares students for careers in digital marketing. With an immersive curriculum and potential internships, the program is helping to shape the kind of leaders who could shape the local creative community someday.
 
"We believe this is a true pathway for these kids," says von Bank. "They're learning real-world skills that they can apply now, and at the end of the program, they make a presentation as if they're at an agency. It's very exciting."
 
With Rêve Consulting and Rêve Academy going strong, it's obvious that when it comes to choosing a rêve (the French word for "dream"), sometimes it's possible to go even bigger than planned.
 
Source: Kristin Pardue & Brad von Bank, Rêve Consulting
Writer: Elizabeth Millard

There are plenty of new lunch trucks zipping around the metro, but keep your eyes out for a different kind of fresh food delivery system.
 
Twin Cities Local Food aims to connect farmers with customers in a unique way: by playing middleman. Started by Josh Kelly, who left the corporate world to pursue his dream of providing fresh, healthy food to the local community, the service intends to give people year-round access to locally grown and produced food.
 
Farmers benefit because they can directly market, sell, and package their own products, and customers can order online weekly and then pick up their food at a location in South Minneapolis. The system has been successful in other states, such as Michigan, but hasn't been tried here before. The first orders went out just last week, and Kelly is excited to see the online marketplace grow as it becomes better known.
 
"This is a different kind of model, but we feel that it's needed," he says. "People are busy, and sometimes they just want the convenience of shopping for good, local food online and picking it up easily."
 
The service includes numerous types of products, including fresh produce, meats and poultry, eggs, honey, syrup, dairy, grains, and preserved foods.
 
Kelly created the company with his wife, Natalie, and he notes that they always knew they'd make great business partners. Twin Cities Local Food is fulfilling that prediction, and they're both eager to keep the orders rolling in.
 
Source: Josh Kelly, Twin Cities Local Food
Writer: Elizabeth Millard

"Taxi" is a universal word, the same in nearly every language. So, when entrepreneur Peggy Paul wanted to start a new company that would take off quickly and have cross-cultural resonance, she went with SheTaxi.
 
Paul began the company in 2010 after being laid off from a previous position as an "intrapreneur" who started companies within existing companies. She'd had cancer in 2004 at the age of 34, and she saw the layoff as part of a larger change she'd been making ever since her illness—to lead a life that was non-toxic and spiritually aware.
 
"After getting sick, I'd go on well-being sites and read blogs about different topics, like meditation," she says. "But alongside that content were ads for liposuction and celebrity gossip. I wanted a place where women could go and talk about real stuff in their lives, without being bombarded by that kind of junk."
 
SheTaxi became a personal development site that brought together insight on balance and well-being. Paul and others also provide coaching and training services as well as events like "Bringing Your Type A Life into Balance."
 
The site is geared toward working women, and Paul envisions an annual retreat where women can come together and connect to learn from each other. She's currently in the process of fundraising, and once some funding comes in, she plans to hire employees to keep the growth going.
 
"We're in an early stage right now, but I think it's very exciting to see how it's all coming together," she says.
 
Source: Peggy Paul, SheTaxi
Writer: Elizabeth Millard

As a registered dietician, Tamara Brown is used to counseling people about healthy food choices. Now, she can just take their order instead.
 
Brown had been leading classes and cooking on her own, but a few months ago she decided to take a leap of professional faith and go from advisor to purveyor. Her new venture, Sassy Spoon, will be rolling out at the beginning of May.
 
The food truck, with its distinctive logo and bright pink hue, stands out visually but also provides a unique culinary experience: gluten-free, high quality, low-glycemic food on the go.
 
"I felt like it would be such a fun idea to pair my nutrition background with a food truck," she says. "I've always wanted to have my own business, but never had an idea that really felt like a fit until now."
 
Brown will be basing her dishes around foods used to regulate insulin, which can help balance moods and energy levels. She's focusing on vegetable-oriented carbohydrates, to prevent the type of energy crashes that come from eating refined carbs.
 
Most of all, she aims to make the choices delicious. Her menu picks include braised beef, sweet potato hash, ginger-garlic coleslaw, and wild rice salad with black beans. Who says eating healthy has to taste boring?
 
She sees the venture as exhilarating, but also terrifying. "This is the scariest thing I've ever done," she says. "It's been a huge personal challenge, but I've always been drawn to women who have their own businesses, who put themselves out there. I respect them so much, and now I have the chance to be one of those women."
 
Source: Tamara Brown, Sassy Spoon
Writer: Elizabeth Millard

Many brides have fond memories their wedding days, but Meghan Phillips has an unusual recollection: the power of the photo booth.
 
She and her husband Jacob (founder of RoadTab, which was previously covered in The Line) had a photo booth at their nuptials, since she's always had an affinity for the quirky kiosks, and the French film Amélie just deepened that love.
 
In November 2011, they decided to create a side business, to help other wedding parties and guests, as well as corporate workshop attendees. VP Booths was born, and Phillips says it's taken off nicely.
 
"I've been surprised at how many people want booths at their events," she says. "We'll be busy for quite some time."
 
In order to accommodate more people in the booths, she and Jacob designed a kiosk that would be larger inside, and have a partition rather than a curtain. Because she missed having video clips from her own wedding, Phillips made sure that users could record short video messages as well as opt for traditional photo strips.
 
In terms of growth, Phillips has been talking with relatives in other states, as well as an entrepreneur in Canada, but nothing has been decided yet about possible expansion.
 
"Right now, we're just having fun with it, and enjoying creating the business together," says Phillips, then she laughs. "We now have a one-year-old, so working on VP Booths is like date night."
 
Source: Meghan Phillips, VP Booths
Writer: Elizabeth Millard

Google Workshop: Get Your Business Online
 
May 3
Rasmussen College
3500 Federal Drive, Eagan
10am - 11:30am
free
 
Create and publish a website for your business in less than an hour. Presenters will also teach attendees how to customize their Google Places online listing, and how to optimize their new websites. Participants are encouraged to bring their own laptops. For more insight, stick around for the afternoon, when another free workshop, "Grow Your Business Online" will be presented.
 
International Conference on Robotics and Automation
 
May 14 - 18
RiverCentre, St. Paul
Rates vary; visit conference website for more info
 
The theme for this year's ICRA conference is "Robots and Automation: Innovation for Tomorrow's Needs." Some of the top researchers and entrepreneurs in the field will gather for numerous discussions on topics like nanorobotics and bio-integrated robotics. There will also be six "robot challenges" in which teams compete to solve problems in areas like integrated perception.
 
RailsBridge

May 20 & 21
Guthrie Theater, 8th floor classrooms
free
 
RailsBridge workshops were started about three years ago as a way to create more female Ruby developers in San Francisco. Now the organization will bring its expertise to Minneapolis, giving attendees a chance to look at every step involved in deploying a Ruby on Rails application.
 
Tech.2012
 
May 22
The Metropolitan
5418 Wayzata Blvd., Golden Valley
$25 for members of The Collaborative, $75 for non-members; rates increase after May 11
 
As part of The Collaborative's Vanguard Series for this year, the Tech.2012 event features a series of conversational sessions, breakfast, and networking opportunities. Speakers will focus on areas like cloud computing and how it's changing business, the app economy, and changing Minnesota business models. Scheduled to participate in panels are entrepreneurs and established business leaders from companies like Code 42 Software, UnitedHealth Group, and Split Rock Partners.

In a January opinion piece in TechCrunch, entrepreneur Jon Bischke suggested the most successful urban leaders are those who view cities like startups. CEOs for Cities, a national network of urban leaders dedicated to creating next-generation cities, will examine that premise at its 2012 Spring National Meeting: The City As a Startup--Creating Demand, Attracting Talent, Taking Risks, and Going to Scale.

The meeting is set for May 17-18 at Great American Ball Park in Cincinnati and is made possible with support from The Carol Ann and Ralph V. Haile Jr./U.S. Bank Foundation. Former AOL Chairman and CEO Steve Case will deliver the morning keynote and also sit on a panel conversation about Startup America.

CEOs for Cities will also release its latest City Vitals report, a framework for measuring the success of cities. Other panels include considering Songdo, South Korea as the planet's smartest city and using the collective-impact approach to catalyze social change. There will also be opportunities to tour Cincinnati attractions and examples of success.

Register here. View a draft agenda here.

Issue Media Group, the parent company of The Line, partners with CEOs for Cities in exploring new options for urban growth.

About 13 years ago, business partners Cameron Henkel and Dave Gooden were both looking for lake property and shared their war stories about going through newspaper listings and calling multiple realtors.
 
"We wondered why there wasn't a one-stop shop for that kind of thing," says Henkel. "So, we decided to create it for ourselves." The pair had been selling computer equipment online, and began adding cabin rentals on their site as well. About a year later, they had about 600 realtors and thousands of properties on their site, LakePlace.com.
 
They decided to expand in 2006 and become a real estate brokerage. That meant giving up their classified-ad revenue and taking a big chance. Henkel says, "We had to make a bet that being a brokerage would be better. It was hard to make that gamble, but it paid off."
 
They added another site to the lineup, LandBin.com, and opened offices in Brainerd, Hayward, and Wayzata. They employ 30 real estate agents and LakePlace.com has become the second most visited site in the Midwest, with 1.5 million visitors a year.
 
"We're growing every day, I'm not kidding," says Gooden. "Hopefully, we'll be making some exciting announcements this year. We have a solid roadmap of where to go."
 
The founders, who've been friends since kindergarten, foresee abundant growth through acquisitions and hiring. And for site visitors, there's finally a place to shop for cabins and land without resorting to the classifieds.
 
Source: Cameron Henkel, Dave Gooden, LakePlace.com
Writer: Elizabeth Millard

Never underestimate the power of a basement office.
 
Take recruitment professional Stacey Stratton. She decided to leave the Minneapolis-based staffing firm Celarity and strike out on her own in 2008 to start True Talent Group, and she laughs now about the timing: "It was a terrible time to start a business, just dismal."
 
But she wanted to give it a try anyway. She set herself up in the basement, with a bathmat as her office rug, and told her husband that she was giving herself 60 days to make it work. Over the next year, she did sales recruiting, and then got back into working with creative professionals. "I'm so passionate about this industry, I just love it," she says. "And that's translated into triple-digit growth."
 
In 2009, she brought on three employees and all work out of their homes, which Stratton believes is beneficial for achieving a strong work/life balance.
 
Although the firm initially focused only on permanent placement for creatives, the industry at the time was more geared toward contract work, so Stratton added freelancers to the pool. She focuses on marketing and creative professionals partly because marketing is her background, but mainly because she finds the fields exciting.
 
"There's nothing cooler than looking at great creative," she says. "Also, creative is its own animal. If someone says they need a production artist, we know exactly who to find. There's value in sticking with a niche instead of trying to build expertise in all areas."
 
To keep the growth rolling, Stratton will be launching a new website in the near future, and focusing on keeping her 90 percent referral rate. "The Twin Cities has such a vibrant community when it comes to marketing and creative," she says. "That makes our opportunities seem limitless."
 
Source: Stacey Stratton, True Talent Group
Writer: Elizabeth Millard

Assessing tornado damage, mapping Minnesota's water quality, creating new views of the Frogtown neighborhood, measuring the performance of a fire department's response: these tasks might seem unrelated, but they fall under the umbrella of geographics research, and a new startup is ready to take on even more.
 
Flat Rock Geographics, based in St. Paul, is the blend of two previous startup companies, mixing the skills and talents of their founders.
 
Paul Wickman started Northstar Geographics in 2007, growing it into a sizeable organization with international clients. GIS Rangers, started by Blaine Hackett in 2002, provided on-site GIS services to numerous municipalities, watershed districts, and private clients.
 
The two met while sharing coworking office space at CoCo, and Hackett notes that they complemented each other nicely. "Paul is more into web application development, and I'm in the geographic information systems realm," he says. "In this field, you get many people from a geography background, but they don't know much about computer science. Now, we have the best of both worlds."
 
They kicked off 2012 with the formation of the new company, and already they have a robust list of services that they offer, including GIS consulting, web applications, mobile apps, and geospatial business intelligence. Clients include municipalities like Fridley and Columbia Heights, as well as the Science Museum of Minnesota, 3M, and Second Harvest Heartland.
 
Projects can vary--the Frogtown effort, for example, had Flat Rock look at map data collected by interns over the past few years. There wasn't any consistency to the mapping, so Flat Rock created a tool that allowed users to do mobile data collection about the neighborhood.
 
For the future, Hackett believes that Flat Rock is off to a strong start, thanks to the business and market experience of its founders. "This is a very exciting time for us," he says. "We're looking forward to seeing where we can go." 
 
Source: Blaine Hackett, Flat Rock Geographics
Writer: Elizabeth Millard

Finding a savvy mechanic can be a challenge, especially if you want to compare multiple quotes. But if RoadTab finds its footing, that search might take only a few clicks instead of a dozen phone calls.
 
Started in January by entrepreneur Jacob Phillips, RoadTab stems from Phillips' experience as an owner of a small car dealership. He constantly had to call auto repair shops, and felt that there had to be a better way. So he partnered with Twin Cities web and mobile development firm Tiny Mission and developed a free system that brings together mechanics and consumers.
 
Users can anonymously input their vehicle's make, model, year, and repair issue. By also inputting zip code, they can search for a shop within a certain radius. Mechanics get a notification of the job and respond with a parts and labor estimate.
 
Mechanics can choose between two membership levels: a free level that lets them get three repair queries per month, or $199 per year for receiving unlimited queries.
 
One strength of the service is that consumers can send in queries for a specific job--such as windshield repair--and get only auto glass repair shops in response.
 
The next phase, due within a few months, is the inclusion of reviews from people who have used the system to find shops. Phillips notes that the app is also expanding to Milwaukee this month.
 
"We'll be moving throughout the Midwest, and eventually we'd love to have this be national," he says. "People are really responding well to the service, because we've simplified it as much as possible. You can send out a query about brake pads, for example, and get quotes from two dozen mechanics about what it would cost to replace them."
 
The company's name is based on the cost of upkeep, or “tab," that a car owner builds up over time, Phillips says. With this new app, that tab may be more reasonable in the future, he believes.
 
Source: Jacob Phillips, RoadTab
Writer: Elizabeth Millard

Crowdsourcing is a technique that allows tasks to be outsourced to a wide array of people simultaneously. A project that might normally be sent to one individual for help on a specific issue can be sent to "the crowd," where it benefits from numerous perspectives and skill sets.
 
Minneapolis-based Brand Ninjas brings this concept to design contests, giving clients the ability to create a design brief and set a project budget, then send it out to a crowd of design professionals (which the company calls ninjas).
 
The artists submit designs and give feedback, and the client can choose the design they like the best. Every time a designer places in the top three rankings for a client, he or she earns a "belt" similar to a martial arts ranking.
 
Created by entrepreneurs David Throldahl and Brad Haymaker, the company is already gaining traction, even though it was started just a few months ago.
 
"It's been shocking to us, how much it's taken off," says Throldahl. "People are really honing in on their ability to find reliable resources through this method." He adds that the design ninjas are worldwide, so the "crowd" that sends in designs might include people from Indonesia, Texas, or Eastern Europe. Becoming a ninja is free, which is part of what's driving the growth, Throldahl notes.
 
"We just wanted to create a platform where artists can get recognition and jobs, and clients can get more access to an international design community," he says.
 
Next up for the site will be the creation of a brand toolkit, where site users can store multiple brochures and ads, giving designers a better reference point for bidding on projects.
 
Throldahl says, "We're very excited about the future with this. The fact that it's so well received already gives us a great starting point."
 
Source: David Throldahl, Brand Ninjas
Writer: Elizabeth Millard

In the marketing arena, how large is the gap between what people say and what they do? And how does that question affect their purchasing habits?
 
Those are the sorts of inquiries that drive David Bergstrom, founder of Minneapolis-based Reflect Research. Before creating the firm in 2009, the entrepreneur spent 10 years developing products and strategies for Procter & Gamble, and studied engineering at the University of Minnesota before that.
 
He combines the complex process thinking involved in engineering work with the creative skills he honed as a product designer, he says, and that's what makes Reflect unique.
 
"Basically, this company is the story of me wanting to do something I love," he says, "and that's creating a very specific niche within the world of market research."
 
Most market research emphasizes consumer reaction to products, he notes, but Reflect takes a different approach by figuring out what people need, and proposing products, services and campaigns based on that information.
 
For example, a recent client hired Reflect to find out why people choose to prepare their own tax returns. Bergstrom not only came up with top reasons, but also offered advice on how to draw these potential customers to a professional tax service.
 
Bergstrom feels that by doing ethnographic research and consumer trend analysis, he can help to develop innovative products and spark new ideas for clients.
 
"We figure out what people need, not just their reactions," he says. "Then we help to bring those solutions to life."
 
Source: David Bergstrom, Reflect Research
Writer: Elizabeth Millard