For some time now, CoCo has set the standard for creative and professional collaboration in the Twin Cities. The coworking space recently opened its third location, in Uptown, and now boasts well over 100 startups, creative firms, designers, and developers in its membership rolls.
Two of CoCo’s founders, Kyle Coolbroth and Don Ball, have launched a brand-new project, Jump! A School by CoCo
. The school aims to actively develop participants' creative ambitions rather than passively providing a place for them to play out.
“Since starting CoCo four years ago…we've seen many [business owners] succeed. We've also seen many fail,” says Ball. “It's really sad to see the pain that someone goes through when they can't make their dream a reality.”
Part motivational seminar, part team-building exercise, and part business incubator, Jump! aims to give entrepreneurs a head start and reduce the likelihood of “preventable failure.” Ultimately, says Ball, the school can fill a gaping need in the region’s creative economy.
“I'm not sure what else is like Jump! school,” says Ball, although he identifies the School of Life in London and Chris Gillebeau’s World Domination Summit
as kindred spirits. “[Currently], entrepreneur education focuses on skills—how to program, design, manage a business, pitch to investors, and so on. All of that is important, depending on what you're up to. But are you up to the right thing? We didn't see anyone helping people figure out that fundamental question.”
Jump!’s mission—to give anyone wanting to launch a radical career shift, charity, business, or other special project the self-confidence, motivation, and practical tools necessary to take the plunge into the startup world—is embodied in three course offerings. The first, Springboard, is a 90-minute crash course in Jump!’s philosophy and approach. The $50 class, which will happen at least once per month through June, promises to “leave [attendees] inspired and dangerous.”
Intrigued Springboard attendees—or truly motivated folks who want to dive right into an intensive curriculum—can sign up for FlightPlan, a two-day, $500 marathon that encourages attendees to strip away external expectations, outgrow learned responses to stress, and discover “what truly activates [their] passion and imagination.”
Graduates of FlightPlan may move on to Solo Club, a practical, immersive experience that runs for 90 days and results in the creation of a formal business plan or creative project. More detail about this offering will emerge as Jump!’s student body grows.
Where does this all lead? Ball and Coolbroth haven’t even taught a class yet—the first Springboard meeting is scheduled for January 20—but the future looks bright. The Twin Cities area has no shortage of creative talent, and Jump! has no direct competitors. Should the school pan out, there’s also nothing stopping Jump! from exporting its model to other creative regions.
“We want to help people zero in on what is truly motivating because it comes from deep inside,” says Ball. “If you build your life's work on that foundation, then you're much more likely to be successful in that work. And everybody from customers to partners to investors [gravitate] to people who are coming from a place of power and authenticity.”
Source: Don Ball, co-founder, Jump! A School by CoCo
Writer: Brian Martucci