Social media marketing has become crucial for all types of companies, since it allows them to connect with current and potential customers, but there's also a way to boost those efforts: digital advertising.
Minneapolis-based agency
90 Degree Media has been honing the advertising options it offers to clients, and these now include display ads, search advertising, video, mobile, and other selections. Clients can choose how ads get served up within a single medium, like mobile, or they can blanket the Internet with end-to-end solutions.
Since the agency has a couple of key partnerships in place, it offers advertising options at a much lower rate than companies might find if they were to make deals on their own, according to founder Jamison Geisler.
He started the company in 2009, after working in digital marketing and web development since 2001, and noticing that the majority of companies lacked good customer service. "I felt that so many of these companies really just didn't care about their clients or their business," he says. "It was merely a paycheck. Something needed to change." He decided to strike out on his own as a way to provide stellar customer service while developing customized digital advertising campaigns.
The company currently has six employees, but increasing client numbers will likely result in hiring in the year ahead, Geisler says.
He chose the name 90 Degree Media because it implied a sharp increase in profits, the image of a graph line that takes a sudden turn upwards. He says, "Although it's nice to think of that image in terms of our company, we really look at it as that kind of movement in profits for our clients and partners."
Source: Jamison Geisler, 90 Degree Media
Writer: Elizabeth Millard