creative economy : Featured Stories

There's a pair of European-born marketers who, from a table in a literary coffee shop in Minneapolis, turn the earth itself into an ad platform. Dutchman Maikel van de Mortel and Icelander Bjorgvin Saevarsson stamp logos into snowbanks, draw slogans in dirt and dust, and plant flower gardens that spell out client identities. The Internet loves it, and so do the duo's mostly European and coastal-US clients. Is this the earthy new face of advertising?

Garrio Harrison believes that social media like Facebook and Twitter aren't just the latest slick marketing strategy--they've fundamentally changed the way we do business by making everything, including buying and selling, more personal, more connected, and more human. And he's founded the all-social-media-all-the-time marketing firm Doublethink to prove his point.

 What's the special sauce that makes so many bright people who come here stay here--and a lot people who go away, come back? (And what do we need to make that sauce even richer?) Some local creative types weigh in.