Eizabeth Millard
Wednesday, January 26, 2011
Working in a garden center, Audrey Matson noticed something: customers were bypassing the ornamental trees and shrubs and going for vegetable-garden, canning, and composting supplies. A combination of recession, environmental awareness, fears about food safety, and desire to learn hallowed hands-on homemaking skills was creating a generation of neo-agriculturalists--most of whom were savvy young urbanites. So despite the economic downturn, the time was right for a farm store in the city--one that specializes in out-of-the-way and hard-to-find supplies.