If WOODCHUCK USA’s widely shared
Instagram post is to be believed, it took the ascendant woodworking company all night to move its headquarters in late March. But they didn’t go too far: WOODCHUCK moved just 500 feet — give or take — down 9th St SE in Minneapolis’ Marcy-Holmes neighborhood. The company’s destination? The old RyKrisp factory, which WOODCHUCK founder Ben VandenWylemenberg purchased with three other partners a few months back.
The sprawling, low-slung building is becoming a 21
st-century fabrication hub with a decidedly local maker flavor. WOODCHUCK USA is the main tenant, but other small-scale makers have already moved (burrowed?) in and set up shop, including a video production company (HECCO). WOODCHUCK has designs on about 30 percent of the space, leaving the balance for smaller tenants.
“We had been looking for the right building for our business and other businesses committed to building the economy with American-made products,” VandenWylemenberg
told Kevyn Burger of Minnesota Business back in January, shortly after closing on the property. According to VandenWylemenberg, the property’s convenient location between the dense St. Anthony Main area and the I-35W/University Ave/4th St SE interchange is a perfect fit with WOODCHUCK’s hip vibe and distribution needs.
The location is also probably an asset as WOODCHUCK ramps up hiring. The company had about 30 employees as of earlier this year, but as orders accelerate, the headcount is likely to rise sharply.
WOODCHUCK first made its name in wooden phone cases. Its rapidly expanding wooden accessory lineup now includes flasks, bottle openers, coasters, money clips, electronics sleeves and even maps. WOODCHUCK sells direct through its website, and to a growing lineup of retail partners: boutique stores, high-end chains, and big box stores (including MSP-area Targets) as far away as California, South Florida and New England.
According to the
Pioneer Press, the RyKrisp factory closed in early 2015, after parent company ConAgra decided that the market for RyKrisp’s distinctive — some would say woody-tasting— crackers wasn’t salvageable.
Ironically, just as VandenWylemenberg and his partners were doing their due diligence on the old RyKrisp plant, word came (via the
Star Tribune) that three former Pillsbury executives had purchased the cracker brand. The beloved (to some) crackers are likely to find a second life, with a relaunch coming as early as this year — though the new manufacturing facility won’t be located in MSP.