One of the most popular music venues in the Twin Cities, the
Turf Club, reopens Thursday, August 28. Now owned by First Avenue, the Turf Club, which is located on University Avenue near Snelling Avenue in St. Paul, underwent renovations this summer. Still, great lengths were taken to preserve the iconic character that’s made the Turf Club an institution for the last 50 years. The venerable music venue will kick off its new life with a sold-out show featuring Dead Man Winter, Frankie Lee and Erik Koskinen.
Nate Kranz, First Avenue’s general manager, says the reborn Turf Club will have a little less grit than it did before, as the team preserved as much of the club's character as possible.
“It’s one of our favorite places to hang out and see bands and we’ve been going there forever,” Kranz says of the First Avenue management team. “There’s just so much character and history in that room that it was important to us…to keep the vibe and character intact.”
Notable upgrades to the space include major improvements to the sound system; a higher ceiling (the Art Deco features spanning the room remain intact); similar but new furniture and tabletops; and new bathrooms. Most of the physical improvements were structural in nature, such as a new roof and upgraded HVAC system.
The most visible change to the space also required the least amount of work. On the first day of renovations, Kranz says he tore down a curtain behind the stage to reveal a fully intact mural of racing horses dated 1981.
“I think it makes a great backdrop for the stage so we’re going to leave the horse mural exposed,” he says.
Perhaps the biggest change to the club is the addition of a full kitchen. The menu probably won’t be ready by opening day, according to Kranz. But soon after, the club will feature a full menu for lunch and dinner everyday, with brunch on the weekends. Kranz says they will serve traditional bar food along with some Southern-inspired entrees.
Food will be served on the main level as well as in the repurposed Clown Lounge on the lower level. Like the rest of the club, Kranz says the Clown Lounge looks pretty much the same as before the upgrades, with the addition of a few more pieces of quirky clown regalia. The hope is for the Clown Lounge to be a reliable destination with regular hours for diners and drinkers.
Whenever possible, Kranz says they hope to offer patrons the option to access the Clown Lounge without paying a cover when there’s a show upstairs. It will also be available to rent for private parties.
Because the Turf Club is known as a rock club, first and foremost, Kranz (who booked many of the shows at the Turf Club for 10 years) says the team plans to keep the general booking trends the same, but maybe throw in a few bigger acts here and there like the Jayhawks, which will play a sold-out show September 4.
Beyond that, the club’s primary booker is staying on staff, as are all but one of the 11-12 previous employees. New hours and a new business model do mean added staff, though. The new Turf Club will have 40-some employees.