On Friday, the letterpress printing company founded by
Ben Levitz,
Studio on Fire, holds its
grand opening at its new location in the
Creative Enterprise Zone (CEZ) in St. Paul. Now housed in a 1940s industrial building replete with enormous steel structural beams, large windows, high ceilings and operable garage doors (the building formerly housed a semi-tractor service garage, a garage door company and an adult arts program), Studio on Fire has room for its 15 employees and dozens of heavy-duty machines (many of them vintage printing presses).
When the building came on the market, “We put into motion something we’d wanted to do for a long time: Own our space,” he says. Previously, Studio on Fire was located in Northeast Minneapolis: before that, in Levitz’s basement. He also cites the neighborhood, which is part of St. Anthony Park, as an impetus for the move. Local mainstays
Bang Brewing and
Foxy Falafel will be selling libations and food, respectively, during the event. The neighborhood, which is experiencing a micro-brew boom, also includes Lake Monster, Urban Growler and Burning Brothers.
Studio on Fire, Levitz explains, specializes in “pressure-based printing. Letterpress, foil stamping, engraving—they all use pressure. That means our equipment is very heavy and most of it is antique, including 1950s and 60s Heidelbergs for letterpress printing.” As a result, Studio on Fire’s work—which includes business cards, packaging and invitations for individuals and large corporations—is visually striking and tactile.
You can watch the press operators at work through the windows in the
Dogwood Coffee shop next door. Levitz likens the set up to “a tap room,” where visitors and coffee aficionados can get a first-hand look at the physical aspects of pressure-based printing. During Studio on Fire’s grand opening, the gang will take the printing outside, as well: a large steamroller will be used to create a giant print. They’ve done it before: go
here for the video.
Studio on Fire’s grand opening and Steamroller Print Fair is Friday, July 29, 1-7 p.m., 825 Carleton Street, St. Paul. Take the Green Line to the Raymond Avenue station and walk north. You won’t miss it. And it’s free.