Spyhouse Coffee Roasters will open its fourth cafe in a portion of the 3,900-square-foot, ground floor commercial space in
Brunsfield North Loop on Washington Avenue in Minneapolis. Dubbed Spyhouse West, with an expected opening in June, the coffee shop, “will have a very different aesthetic and charm, but will still have those same Spyhouse elements and character that have been a defining standard for us,” says Christian Johnson, Spyhouse owner and director of operations.
Johnson adds that he’d been looking for a location in the Warehouse District for more than a decade, until the apartment complex was completed last year. “Brunsfield aligns with our overall mission in that its minimalistic design and location, and the demographics of the immediate area, seem a perfect fit for us,” he says. The project, designed by Snow Kreilich Architects, earned an AIA Honor Award for architectural excellence in 2014.
The location is also far enough away from such other indie cafes as Moose and Sadies, Johnson continues. “I spent a lot of time at M&S in college in the 90's, so I am quite fond of those memories from back then,” he explains. This fourth location for Spyhouse (which started in 2000 with a coffeehouse in Whittier, then added another on Hennepin Avenue in Uptown in 2008 and in the 612 Broadway building in Northeast Minneapolis in 2013) “will bring an attention to the craft of coffee and design characteristics that are congruent with the lifestyle of the neighborhood,” he says.
Adds Vincent Lim, president and general manager of Brunsfield America, Inc., “One key criterion [for a potential retail tenant] was that the user must share our vision for the space — to be an amenity to our residents and our community.” In addition, he continues, “our research on Spyhouse revealed the very passionate and committed entrepreneurs behind the business.”
As for being an entrepreneur who has “worked 80 hours a week for the last 15 years,” Johnson says, “it is important for me to grow a brand not out of ego, but out of what feels right…. and to know when to slow down. I have so many ideas for restaurants and cafes that I have to be careful the design wheels in my head don’t accelerate too quickly.”
He doesn’t, however, have any plans to move out of state, much less out of Minneapolis. “We like to have cohesion and proximity within our stores to ensure consistency, quality and ease for the staff, and myself, to commute to,” says Johnson, who owns a home between two of Spyhouse’s locations.