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Sisyphus Brewery differentiates itself with comedy

The Sisyphus Brewery logo

Sisyphus Brewery, named for a character in Greek mythology, plans to open in Loring Park in April. The brewery will include a taproom and a 100-seat theater for live comedy, music, and podcasts about beer. The name is about keeping things fresh, with new taps and new acts every week, says co-owner Sam Harriman.

Harriman, a comedy veteran who co-owns the brewery with his wife Catherine Cuddy, are renovating the first floor of a vintage warehouse space that previously served as storage for the nearby Dunwoody College of Technology. The 7,000-square-foot space has low ceilings, exposed brick walls, and industrial floors and ceilings that “We’re not touching,” he says.  The couple is taking a “less-is-more” kind of approach to the design, with wood and metal finishes setting the tone. 

Within the taproom area, Harriman adds, “we’re creating different zones” with booths, shuffleboard, and “a lot of different hangout spots.” In some ways, the place will feel more like a coffee shop, where people can linger over a beer or take in a show. The theater’s programming will come later — after the taproom gets set up.   

The couple decided to merge the brewery with an entertainment venue to differentiate Sisyphus from other breweries. In the near future, the local brewery scene will be “super competitive, more so than it is now,” he says. “I thought entertainment and beer would go perfectly together.”

Source: Sam Harriman, co-owner, Sisyphus Brewing  
Writer: Anna Pratt  



 




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