As the craft beer boom and local food movement have shown, the Twin Cities has developed a palate for artisanal and locally produced fare. Shawn Person, of Moonshine Coffee Co., is now looking to expand our developing taste for specialty roast coffee. In early March, he’s opening a new storefront location in the Creative Enterprise Zone next to the Green Line in Saint Paul.
Roundtable Coffee Works, he says, is a “coffee roasting manufactory.”
Inspired by craft guilds and modeled after collaborative workspaces, Roundtable Coffee Works will house an array of local businesses endeavoring to create their own unique Twin Cities’ flavors of specialty coffee. “It’s really about sharing knowledge and helping each other out—establishing that kind of community,” Person says.
It might not make financial sense for a local coffee shop to purchase and maintain personal roasting equipment. But being able to rent a roaster by the hour to make a one-of-a-kind specialty roast? That’s an opportunity Person is confident coffee entrepreneurs will jump at.
After six years in the Twin Cities’ roasting scene, Person is an industry veteran, he says. He already has several local coffeepreneurs on board and a surprising number of home roasters have approached him about utilizing the space. Due to rising interest, he also plans to have dedicated hours for hobbyists to come in and roast their own beans.
“There’s a growing awareness of specialty coffee in general,” Person says. He’s also noticing “differences in ways of selling coffee. By that I mean Starbucks, Dunn Bros., and Caribou all sell coffee a certain way, and it works. But then there’s another way to sell [it], and that’s small and local, with a neighborhood focus, as well as quality focus.”
Just as people are flocking to taprooms to taste local microbrews, so are they increasingly interested in how their morning java tastes—and is made. They want to feel connected to the process, he says. “People want to see the roaster... At Thanksgiving, they want to brew some coffee in the morning and tell their family, ‘Yeah, my buddy Shawn roasted this.’”
Roundtable will have a retail component though don’t look for tables to sit at with your laptop while you leisurely sip a breve hazelnut latte. The roaster will only offer drip coffee and espresso to go, along with beans. The Roundtable brand of coffee won’t be wholesaled either.
For Person, his start up is more about serving residents of and visitors to the neighborhood. Still, eager customers can purchase Roundtable Coffee beans, mugs, t-shirts and other gear for a limited time through an online pop-up shop and similar pop-ups he’ll schedule annually.
Source: Shawn Person
Writer: Kyle Mianulli