When does growth mean more than increased square footage and financial opportunity? When the organization is the nonprofit art center
Public Functionary. PF’s planned expansion into the building it currently occupies a portion of at Broadway and Buchanan in Northeast Minneapolis will lead to more innovative community programming, says Mike Bishop, PF’s director of operations.
Within the three to six months, Bishop says, the organization will move into the north portion of the building “with the mission of making art even more accessible with community events that get people into art spaces. While it’s scary to take on that rent and responsibility, we’re also looking at the expansion as a chance to further develop PF.”
Since opening in 2013, PF has billed itself as a nontraditional arts center with a focus on contemporary visual art, especially by rising national and local artists whose work expresses diversity in background, approach, inspiration and materiality. Exhibitions have also included dance, theater, music and performance art, as well as public participation. “Through our flexible exhibition space, multidisciplinary artwork and events, we’ve seen how important collaboration is to us,” Bishop says.
To further the collaborative impulse, he continues, PF has been “inviting in community groups and letting them use the space as a resource. They bring in their audience, which allows them to get to know PF and get comfortable with contemporary art.” That initiative led to another. “We started thinking about the communities we haven’t engaged with yet, including local businesses in Northeast. We decided to open our space to new and established businesses, so they could become involved with the art in a nontraditional way. We’re calling it ‘functional philanthropy.’”
Financial One, for instance, recently introduced its new brand to its team in PF’s exhibition area. The location “was a great way for the employees to get outside of the office and have their meeting in a creative engaging space,” Bishop says. Other meetings may include an illustrator sketching the session’s outcomes, or PF director and curator Tricia Khutoretsky providing arts-related approaches to problem solving.
“We’d like to help businesses work through solutions more organically using an arts perspective,” Bishop explains. “For example,
Liz Miller is an installation artist who has transformed our exhibition area. She comes with an idea, but knows it will always go another way; that she’ll have to work with the space, modify her approach and those challenges will inform final product.”
Rather than a direct sponsorship approach, PF’s “functional philanthropy” offers businesses a way to “give back to their community and get something tangible in return that can come out of meetings and events budgets, and marketing budgets, not just community giving budgets,” Kate Iverson, PF’s development director, explained via email. “It's not only inspiring to meet and develop ideas at PF, but also to explore arts-driven approaches to problem solving, and pass on the value of art and community building to employees and clients.”
In other words, Bishop says, the expansion “will give us the flexibility to push our model further, and become a more fully fleshed out art center.”