After moving to and buying a house in St. Paul’s Midway neighborhood five years ago with his wife, Jonathan Oppenheimer was inspired to create “a dream project.”
“I thought: ‘Wouldn't it be awesome to transform Snelling Avenue, then highlight the changes to transform the public’s perception of it,’ ” he recalls. He had in mind a half-mile stretch of Snelling, the visible and highly traveled portion from I-94 over the Green Line and north toward the State Fair.
“The area suffers from rampant graffiti,” Oppenheimer says, “and the business owners in the area, many of them immigrant business owners, would like to change people’s perception of that stretch of Snelling. I also wanted to help bridge the stark divide between immigrants and residents, economic classes and race, by doing something creative and productive.”
So Oppenheimer founded
Midway Murals and in 2014 received McKnight Arts Challenge to complete the project. A launch party in February brought 300 people into the Turf Club “to show folks it’s really happening and get them excited about it,” Oppenheimer says.
On Saturday, August 29, the Midway Art Festival, co-hosted by Midway Murals and
Little Africa, celebrates the murals’ completion, from 12-6 p.m., at Hamline Park on the corner of Snelling and Thomas avenues.
The event includes live and interactive art projects from Rogue Citizen, Dim Media, Streetcorner Letterpress, the Poetry Mobile, and Fluid Ink; music from Superbrush 427 and River Beats Entertainment; and an overall celebration of the newly reconstructed Snelling Avenue. Also on the docket are tours of the four murals created by four local public artists: Lori Greene worked in mosaic; Greta McLain in paint and mosaic; Eric Mattheis in spray paint; and Yuya Negishi in traditional and spray paint.
“Each artist created a separate mural, while working over several months with area business owners to craft an idea,” Oppenheimer says. “The murals reflect the changes in culture, residents, infrastructure and imagination that are forever occurring in the city, as well as the promise and struggles that the community navigates over time.” All of the artists worked with a central theme: starting anew.
“I always wanted to be involved in neighborhood activism, to take stock of what was wonderful and the places needing improvement,” Oppenheimer adds. “And I wanted to start a conversation around a public art project, as public art has the unique ability to bring people into contact with things they wouldn’t otherwise see.”
Oppenheimer is also thrilled that the completed murals, and Midway Art Festival, will occur just as renovations to Snelling Avenue are completed, including new decorative lighting and sidewalks. “People are excited because Snelling has a fresh look,” he says. “We’re hoping the arts festival and mural projects will also better unite the neighborhood, spark conversations and inspire people to continue improving the area.”
According to the Midway Murals website, the initiative “will serve as the cornerstone for a new public art workgroup housed in the Hamline Midway Coalition, the neighborhood’s non-profit district council. This group will bring together community members of diverse backgrounds to meet regularly to brainstorm new ideas and locations for public art; ensure upkeep and maintenance of existing pieces; and curate and oversee the expansion of this art corridor in future years.”