“It's hard to put into words what feeling we are going for,” says Emily Anderson. “Fun, unique items that make you smile and want to do a happy dance.” Do not, however, expect any mass-manufactured Snoopy’s in Anderson’s new pop-up shop in the Hamline-Midway area of St. Paul. Her new popup shop,
HWY North, only carries locally made goods that Anderson carefully curates.
“I am emphasizing Minnesota made goods because a) it resonates with my desire to buy local, b) supports our neighborhood artists, and c) hopefully creates a space where the many creative geniuses in our awesome cities can come together, share their talents, and perhaps collaborate to make something bigger than would otherwise have been possible,” she explains.
Anderson opened HWY North after noticing a retail space for rent in her neighborhood. A crowd-funding campaign helped cover the costs of setting up shop. Anderson has a background in visual art and public art, with an emphasis in art education and museum studies. She explains that she’s “always been driven through the arts, but over time I've realized that more than being an artist, I am an appreciator of the arts.”
For a long time, she envisioned opening a shop “that offers the public a place to see the talent within the immediate area, as well as a place to come together, have a sense of community and make.” To that end, HWY North has a regular schedule of classes for kids and adults ranging from sewing a tote bag to creating a Ukrainian egg ornament to making holiday cards.
The workshops, Anderson says, “encourage others to become makers by showing them new/old/forgotten skills, and by getting them ready to continue making beautiful things with their hands. Did you know studies have shown that being creative is essential to mental health? We bump that up a notch by also providing a fabulous community for making. It's all pretty great.”
Anderson finds HWY North’s bespoke shirts, jewelry, toys, art and home furnishings through local craft fairs. “But people are starting to contact me directly, which is exciting,” she says. She and group of collaborators discuss which items fit best with HWY North’s aesthetic, a continual work in progress, she says.
HWY North’s lease runs through March, Anderson says, “however, I would love to extend the lease if the store is successful.”