Within the unassuming Dow Building at 2242 University Avenue in St. Paul are studios in which more than 30 painters, woodworkers, metalworkers and photographers create their work. Now an innovative framing business with a unique model is giving the inner creativity of the Dow Building an outwardly visible face.
Khanh Tran opened Frame by Frame in the building’s storefront in September and plans to have his frame shop double as a gallery for artists in the Dow Building. Rather than take a commission on works that sell out of the shop, he charges artists a flat monthly rate to display their work. So far, 16 artists from the building have taken him up on the offer.
A frame shop needs artwork to frame and display, while artists need a clean, sleek space to show and sell their work. “It’s a win-win for everybody,” Tran says. He designed the space with crisp white walls and professional grade track lighting.
As a tenant of the Dow Building for several years, Tran had been watching the storefront space for some time. He previously rented a small studio in the building to store his framing equipment while pursuing other interests. He developed relationships with many of the artists and makers in the building during that time, making the new gallery arrangement a natural fit.
Tran credits his entrepreneurial spirit to his parents. His father was a tailor, his mother a seamstress. Together, they built Tran’s Tailors, a chain of tailor shops throughout the Twin Cities. “They worked hard for it,” Tran says. “It’s not easy to open five businesses from nothing. That’s where I get my drive.”
The Trans’ family story of success in the face of adversity began on a boat in the Pacific Ocean in 1978. Looking to escape war-torn Vietnam, Khanh’s father saved what little money he could and bought a 30-foot boat. He boarded his 4-year old son and 20 other children and 10 adults to set out for a more prosperous life. “He wanted to escape Vietnam for the better,” Tran say.
The boat arrived in Japan and the passengers were moved to a refugee camp, where eventually they were given entry visas to the U.S. The family again packed up their belongings and headed for Bloomington, Minnesota, where Khanh’s uncle lived. Khanh Tran went to college and discovered framing as a potential profession. He stopped into a local gallery and asked if they needed help. “They hired me on the spot, taught me how to frame and taught me how to sell art,” he says.
Tran went on to open his own frame shop and gallery space in the Seward neighborhood of Minneapolis in a storefront across the street from the Northern Clay Center. He then moved to Montana with his wife. There he opened a successful automobile detail shop.
Now, back in the Twin Cities, Tran feels he’s landed in the right place to pursue his first passion: framing and selling beautiful original art. “The reason I continue is I like to see the art and I like to have a hand in making that art look even better,” Tran says.