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Getting creative: in 2011 developments demonstrated new ways to reach people

This year, a lot of local development projects got creative.

They innovated in community engagement, replacing the typical “request for proposals” with contests. Social media tools helped to keep the conversation going beyond the traditional town hall meeting. Artists and art-making were brought into the development process in fresh ways. And technology contributed to community-building via smartphones and QR codes.

For example, early in the year, the Mississippi Riverfront Design Competition attracted 55 proposals from around the globe.

In re-imagining a portion of the riverfront in Minneapolis, the idea was to emphasize parks as an “engine for sustainable recreational, cultural, and economic development along the riverfront,” according to project materials.

Today, the effort has evolved into the Minneapolis Riverfront Development Initiative (MRDI).

On Dec. 15, MRDI held a well-attended public meeting at the Mill City Museum to discuss the possibilities for a nearby ‘Water Works’ park along the river. In the past it was the site of the city’s first water supply and fire-fighting pumping stations.

Partners in Preservation

Partners in Preservation (PIP) from American Express and the National Trust for Historic Preservation had a contest to award $1 million to 13 local preservation projects. The public got to help determine where the money went by voting on Facebook for their favorite projects.

Chris Morris from the National Trust for Historic Preservation said that the contest raised the profile of a number of local preservation projects. He celebrated “the impact it can have on sites that are meaningful to people in their neighborhoods.” Additionally, through creative open-house events, people “tried to involve the community and do good work.”

The Weisman Art Museum held a contest that for the redesign of the bike and pedestrian plaza outside its door, hosting public meetings with interdisciplinary design teams and exhibiting preliminary sketches and models.

Similarly, Architecture Minnesota magazine, which the American Institute of Architects Minnesota publishes, is undergoing its second annual round of Videotect, a video competition that asks participants to contemplate the built environment. The theme this time is sustainable transportation and its enhancement through design. It’ll wrap up with a screening of the videos, giving the audience a chance to weigh in.

Irrigate   

Also on the transportation theme, Irrigate is a three-year place-making initiative that aims to connect artists to community development that will accompany the coming Central Corridor light rail transit line.  Springboard for the Arts, TC LISC and the city of St. Paul received $750,000 from the national funding group ArtPlace, to set it in motion.  

Laura Zabel, who heads Springboard, said, “We really see the Central Corridor and construction as an opportunity to engage artists in a really deep way."
 
Similarly, technology tools are helping to create a sense of community. Some recently released smartphone tours feature audio segments about local landmarks, like Ranger on Call, which touches on various aspects of the Mississippi National River and Recreation Area.

Others, such as Saint Paul: Code Green put people on a kind of scavenger hunt in which they scan strategically placed QR codes to learn more or advance in the “game.”

Experience Southwest’s "shop local" marketing campaign in Southwest Minneapolis also takes advantage of QR codes to direct community members to area retailers.  
 
Going forward, I expect to see more experimentation of this kind in other areas--look for it in connection with locally trending topics like bicycling, solar power and urban farming.

Anna Pratt, Development Editor

Updated $14 million plan for phase one of Payne-Maryland Center presented to community

Last Thursday, the public got a chance to learn more about the current design plan for the Payne-Maryland Center on the East Side of St. Paul.

A $14 million phase one project, including a library and rec center, will begin construction next summer, according to Chris Gibbs, who is principal at HGA, the architecture firm that's working on the design.

The library and rec center will share certain spaces within the two-level building that will have 4,500 square feet.

Both the library and rec center will need educational rooms, for example. By moving into the building together, "They'll have a lot more access than they would typically have," he says.

The place will include a high-tech teen space, gym, walking track, fitness equipment and a community room.

Playgrounds and gathering spaces outdoors will also create an "urban town square that acts as a front porch for the building," he says.

To get to this latest design, the architects took in the public response, and then "We spent time looking at the existing neighborhood and the history of the architecture," he says.  

"There were issues of it feeling too big. We tried to break it down," and to make it sympathetic to the area's character.

As such, it was broken into a series of simply defined brick boxes with storefront openings.

The building could also get "small amounts of brick and exterior detailing," that reference area structures.

"It's an interesting balance between honoring the past and looking forward," he says.

Additionally, phase one is "being designed to accept phase two as seamlessly as possible," and to standalone, he says.                

A phase two development, which will involve the private partners, including the Arlington Hills Lutheran Church and Jim Bradshaw, of Bradshaw Funeral Homes, is still evolving. Right now the partners are fundraising for phase two, he says.

In general, the idea is to make it "support multi-function sharing of spaces, utilizing new technologies and enhanced sustainability, and becoming a catalyst for community connections and investment," according to city information.

Source: Chris Gibbs, HGA Architects
Writer: Anna Pratt
         

U of M students turn campus plaza into a winter light show

A light spectacle set to music, called Aurora Digitalis, is transforming a plaza at the University of Minnesota’s civil engineering building on certain nights through Dec. 23. 

Mike Hepler, who is the vice president of the student-driven Nikola Tesla Patent Producers (NTP^2), which put it together, says its name “captures the spirit of these flashing lights and what it’s like to be up north.” 

The display includes more than 75,000 blue, green, white and red LED lights that are strewn about the trees, railings and other props in the plaza.  

As a part of the show, lights blink to the beat of the Trans-Siberian Orchestra song “Wizards in Winter” and the theme music to “2001: A Space Odyssey.” 

“It lights up more for more intense parts of the music,” speeding up or slowing down accordingly, he explains, adding, “It’s an immersive experience.” 

Hepler says that the idea for the project came from a student who is new to the group, Taylor Trimble. He'd seen footage of other light shows elsewhere and he wanted to try it out at the university. 

NTP^2 did a little historical digging, and the group believes this to be the university's first light show, he says. 

The U's College of Science and Engineering (CSE), Parsons Electric, and 3M backed the project, according to the Minnesota Daily.  

NTP^2 designed the circuits and soldered them together. “It was a lot of work,” Hepler says. “We designed and built it and put up all the lights,” except for those at the treetops. 

To pull it off under a tight deadline, “It took the full crew and all the people coming in between classes. It was inspirational to see that and be a part of it.” 

All in all, “It brings something unique to the campus,” Hepler says. “It’s something that represents the student presence and capabilities, especially within CSE.” 

Beyond that, it’s a way to “bring everyone together to create a vibrant communal base.”   

The group hopes to do a larger-scale light show next time, he says. 


Source: Michael Hepler, vice president, Nikola Tesla Patent Producers  
Writer: Anna Pratt 
 


Southwest Senior Center leads in creation of $11,900 mosaic at Bryant Avenue Market

A winter bicyclist, sledders, a roofline, bare trees, and snowflakes all appear in the 150-plus-square-foot mosaic that was unveiled on Nov. 19 at Bryant Avenue Market in Southwest Minneapolis.

The nearby Volunteers of America Southwest Senior Center, which does a lot of arts-related work, secured $11,900 earlier on from the city and the Calhoun Area Residents Action Group (CARAG) to pursue the mosaic, according to Mary Ann Schoenberger, who heads the center.

Such projects are "a really great way to get people working inter-generationally," she says, adding that by making certain building improvements, "We're also giving back to the community."  

The center worked closely with CARAG to pick out the site. Bryant Avenue Market is on a prominent corner, and it had been tagged numerous times, she says. "The neighborhood association was interested in doing building improvements [on the corner]," she says.    

To come up with the design, the center held a couple of brainstorming sessions with community members while also getting feedback from an online survey.

"A lot of people wanted a winter scene," she says. "There are a lot of things that celebrate summer. People thought, 'wouldn't it be neat to celebrate winter?'"

Another theme was the city's bike-friendliness. It helped that "Bryant Avenue has a major bike path," she says.

With the guidance of artist Sharra Frank, the center hosted numerous workshops with community members over six weeks to put together the mosaic.

The 185 all-ages volunteers came from the senior center, Clara Barton Open School, Walker Place, Bryant Square Park, Optum Health, and elsewhere.

Many of them worked on the 43 snowflakes that can be individually identified.

In a piece about the mosaic she wrote for Southwest Patch, Schoenberger states that each snowflake "is a work of art in itself and we were amazed at how seven patterns could result in such diverse creations."

She has high praise for the artist, who"remained calm and the final result is amazingly professional considering how many hands were involved in the project."


Source: Mary Ann Schoenberger, executive director, Southwest Senior Center
Writer: Anna Pratt

Stone's Throw Urban Farm plans to expand in coming year

Stone’s Throw Urban Farm, which is working to redefine local sustainable food, will expand its territory next year.

The farm was formed this fall through the merger of Uptown Farmers and Concrete Beet Farmers in Minneapolis and Pig’s Eye Urban Farm in St. Paul.  

The merger made sense because the farms shared similar beliefs and farming practices, according to Stone’s Throw farmer Alex Liebman.

“We want to sustain those business practices and we hope we do a better job because we’re more focused with our energy and time,” he says.  

Right now the farm is trying to acquire enough land to make the business financially viable--to the extent that it can pay its workers a living wage, he says.

Besides the practical financial benefits, “We all sort of were becoming good friends and sharing resources,” he says. “It’s a win-win for all of us.”

In 2012, the farm plans to convert up to 10 vacant lots in St. Paul into farmland, along with a handful of other properties in Minneapolis.

“It’s an ongoing process to try to get vacant lots and find out if the landowners are receptive to the idea of beautifying it and growing vegetables.”   

Securing land for the long term is another objective they’ll be tackling going forward.   

Liebman is optimistic about some zoning changes being discussed that will “allow us to become a legitimate land use in the city,” he says.

The changes will help farms get established in the Twin Cities. As it is, farms operate in a gray area, he says. With the new zoning rules, which still need to be approved, “There’s more legal clarity about what we can and can’t do.”  
 
Although the urban farm scene is “small and intimate,” there’s a lot of excitement about the practice, with a number of nonprofit initiatives, school programs, and community gardens doing good work.

“Any time you’re converting forsaken lots into beautiful productive spaces it’s a good thing for the community,” Liebman says, adding, “And you’re producing food that stays in the Twin Cities.”


Source: Alex Liebman, Stone’s Throw Urban Farm
Writer: Anna Pratt

Common Good Books to move to Macalester College following $1.2 million renovation of the space

Prominent radio show personality Garrison Keillor is relocating his bookstore, Common Good Books, from Western Avenue North in St. Paul to a larger storefront space at nearby Macalester College.

To make way for the bookstore, this month Macalester began a $1.2 million renovation project at the 1923 Lampert Building, which will take about four months, according to Macalester’s newspaper, The Mac Weekly.

The bookstore will fill the first floor, while the college will sell textbooks on the second floor, according to David O’Neill, marketing director for the bookstore.

Previously, the building housed the Macalester Summit-Hill Seniors Living at Home Program, the Minnesota Institute for Talented Youth, and living space for retired faculty, The Mac Weekly reports.

At the existing space, “We’ve had a wonderful patronage; people come into the store and know the staff by name, and it’s a great neighborhood,” O'Neill says.

That being said, “We were landlocked as far as space. We needed a larger space.”

The bookstore will nearly double its space with 3,000 square feet. “It’ll allow us to have more titles and books,” with more shelf space.
 
Although the design is still coming together, the new bookstore will have a similar feel to the current space, with author quotes appearing here and there, and many of the current bookshelves making the move.  

“We’ll look at the floor plan and figure out how to lay it out, with places to read and hang out,” says O'Neill.

In contrast to Common Good's current basement-level location, the new place will have more natural light. The windows will also give passersby the opportunity to get a taste for what’s inside. “We encourage people to come in and spend some time there,” he says.     

Additionally, the bookstore will be able to host literary events in partnership with the school, which has lacked a trade bookstore since Ruminator Books closed in 2004, according to a prepared statement.
 
Keillor adds in the prepared statement, “It’s a good neighborhood, and with all those college students around, there’s a sense of high spirits in the air, and you need to inhale that if you’re in the book business.”
 
Source: David O’Neill, marketing director, Common Good Books
Writer: Anna Pratt

After $500,000 rehab, Libby Law Office finds a new home on Rice Street

A building that sat vacant for 30 years is now home to the real estate-focused Libby Law Office and the SPARC community development agency.

Last week, the groups held an open house at the century-old building, which underwent a thorough rehabbing after the law firm bought the place from SPARC in June.

The community group had owned the building for five years, according to Kirsten Libby, the law firm's principal.

She says that while it would have cost less to tear down the building, she wanted to contribute to the ongoing revitalization of Rice Street.

The $500,000 rehab “brought value to the neighborhood," she says. 

The law firm, which is on the first floor, has a reception area, offices, a kitchenette, and a conference room, while SPARC fills the second floor.  

In the past, the 1888 building had been a Romanian rooming house and a mattress and a magnet factory.

The long, narrow building, which has two stories, was gutted and reframed, she says. “There were a lot of structural issues that were worse than what we thought at first,” Libby says.

The building's windows, roof, and mechanical systems were replaced, while the original brick façade was preserved. The building also has energy-efficient stucco siding on its exterior.  

Inside, rich earth tones run throughout, complementing the red exposed bricks. Hardwood floors, 20-foot-high ceilings, granite walls, and a hand-painted sign create the feeling of an old-fashioned Main-Street-type law office.

“We tried to keep the old look,” she says. “It’s warm and inviting, all the things we had in mind when we put it together.”  

Source: Kirsten Libby, Libby Law Office
Writer: Anna Pratt

Experience Southwest's "shop local" marketing campaign part of $40,000 destination identity project

The five-year-old Nicollet East Harriet Business Association is always looking for creative ways to connect the business nodes in Southwest Minneapolis.

Under the umbrella of Experience Southwest, this holiday season it’s embarking on an early phase of a $40,000 place-making endeavor, with a marketing campaign that steers people to neighborhood shops, according to Matt Perry, who leads the business association.

“I don’t think we have to encourage people to shop local; I think they already want to do that," he says. "People just need the tools to shop local and raise awareness about the business and services and products.”

Based on marketing research that the business association undertook, “We have a broad marketing plan to do a destination identity for the area that gives a name to a place.”

For starters, the group has put together a holiday campaign kit that includes related brochures and a map of the 400 storefronts in the neighborhood.

The materials also have QR codes that people can scan with their smartphones; they land at the project's website, which has information about store sales, special events, deals, and more.  

The branding components, unified with a logo “give a sense of place from the perspective of shopping,” Perry says.

He adds that the promotion speaks to the fact that in Southwest Minneapolis, “The shopping experience is a special one because service is exceptional. You have a personal relationship with the owner of a business.”

It’s also a resource for business owners who “want to feel a sense of camaraderie and a sense of being part of something bigger.”  

Further down the line, the campaign will help sustain businesses during a couple of upcoming construction projects that will detour traffic.   

The business nodes are an important part of the fabric of the area, Perry says. “[They make] it unique and a great place to live."


Source: Matt Perry, Nicollet East Harriet Business Association
Writer: Anna Pratt

Hampden Park Coop makes plans to remodel its vintage building

Through a master planning process that it recently wrapped up, the Hampden Park Coop in St. Paul has identified short- and long-term remodeling priorities for the vintage building that it owns.

Coop member Paul Ormseth, an architect who is leading the process, says that several years ago the store expanded into a corner space in the building “with an eye to doing some planning about how to manage it into the future.”

Right now, the coop rents out part of the second-floor space to Oak Floor Dance Association, and there’s potential for more tenants.

“With a large space upstairs, the building can serve the community,” perhaps by accommodating public gatherings or various educational uses.

It’s something that any remodeling project should strengthen, Ormseth says.

Additionally, the building is well positioned to take advantage of traffic from the coming Central Corridor light rail transit line and right-of-way improvements planned for Raymond Avenue, he says.

In general “We want to do near-term remodeling that makes sense in a longer vision for the building,” and which will probably happen in a couple of phases.

For starters, the store needs more office and storage space.

The checkout stand could also be revamped, while the coop is also hoping to make the building more energy-efficient.  

For example, “We’re looking at bringing more daylight into the store to improve the feel of the store and reduce the need for lighting,” he says.  

Enhancing accessibility is another goal.

Whatever changes get made will be sensitive to the building's historic character. 

It goes to show, adds Ormseth, that “An old building is valuable because it can be adapted and it strengthens the community by retaining some existing historic fabric.”

At this early stage, the budget for the remodeling projects is still debatable. “The coop has been an asset for the neighborhood for a long time,” he says. “In buying the building, the coop made a commitment to improving the store, as well as keeping the existing building intact.”


Source: Paul Ormseth, Hampden Park Coop member
Writer: Anna Pratt

6 Words Minneapolis connects residents around the city

Ever since she read the book, “Not Quite What I Was Planning: Six-Word Memoirs by Writers Famous and Obscure,” local librarian and writer Emily Lloyd has been enthralled with the idea of bringing the concept of miniature memoirs closer to home.

After trying it out at the library where she works, the idea of “6 Words Minneapolis” came to her.

It’s a public art project that gets Minneapolitans of all ages and walks of life “to tell their life stories–or something essential about who they are right now–in 6-word memoir form,” the website reads.

People can contribute to the project virtually or in person at a handful of places.

Right now, a mural of submissions is on exhibit at the Midtown Global Market, while the Blue Moon Coffee Café, 2nd Moon Coffee Café, Anodyne, and Seward Café are also featuring pieces of the project that invites audience interaction.  

Meanwhile, Lloyd is still looking for other neighborhood establishments, such as bookstores, salons, and hospitals, to “host” the project, either in mural form, or in a digital slideshow.

So far, over 500 people, including some area middle- and high-school students, have contributed writings that run the gamut from the funny to the poetic.   

Their scribblings are posted on Flickr, where they’re tagged by neighborhood and age.

“Knowing these are the memoirs of the people we pass on the Greenway or bump into at the library or while grocery shopping gives it a greater depth and resonance,” she says.

She plans to accept submissions through the spring and is considering compiling the work into a free e-book.

“I hope people stop, pause, think, and walk away filled with a deepened love and compassion for (or at least curiosity about) those they share space with, a neighborhood with, a city with.”

Source: Emily Lloyd, 6 Words Minneapolis
Writer: Anna Pratt

New 14-stop audio tour tells about public art in Minneapolis

A new audio tour created jointly by Minnesota Public Radio and the city of Minneapolis, called Sound Points, allows listeners to go behind the scenes of 14 recently commissioned public artworks.

Anyone who happens upon the sites, which are indicated with signs, can access the tour around the clock, either by making a phone call or by scanning a QR code with their smartphone.  

The Line recently featured a similar audio tour of the Mississippi River, called Ranger on Call, here.

While the cell phone tour is modeled after similar museum tours, it takes advantage of readily available technology, MPR producer Jeff Jones explains.

There's no need to check out equipment or stick to visiting hours and the artworks can be enjoyed in any order.

“You can just stumble upon these things now,” he says. “That’s what’s taking the tour outside the walls [of the museum]. It lets people find them on their own.”

And, unlike a video or a brochure, it doesn’t substitute for the experience. “It’s meant to enhance the experience of place,” he says.  

Many of the Sound Points can be found near bus stops, making it convenient for those who are already lingering.

For example, one part of the tour features the “Blossoms of Hope” bus shelter that artist Majorie Pitz created in conjunction with Catalyst Community Partners.

She turned the busy bus shelter at Penn and Broadway avenues in North Minneapolis into an oversized vase of flowers, with colorful petals that look like sails.  

After the July tornado that hit North Minneapolis, Jones says, “It became a rallying point for the community,” with services, food, and other assistance being handed out there.

“It was literally a bright spot. It’s a playful piece of art that can be seen from a long way off," says Jones.

Another of his favorite Sound Points centers on an artistically designed water fountain at 21st and Lake Street, titled “3 Forms: The Lake Street Bubbler.”

Water is the fountain’s theme, embodied grotto-style, so that “there are lots of tiny hidden objects and forms throughout the piece."

It’s one of the most satisfying aspects of an audio tour--to learn something that not everyone is privy to, he says.  

To take things a step further, the tour encourages people to respond, either with questions or personal anecdotes, in writing or verbally. 

Other tour highlights include Wing Young Huie’s “Lake Street USA,” which is displayed at the city’s Public Service Center downtown, the 35W Bridge Remembrance Garden, by landscape architect Tom Oslund, and “Enjoyment of Nature,” on Third and Nicollet, by artist Kinji Akagawa. 


Source: Jeff Jones, Sound Point Producer, MPR
Writer: Anna Pratt

$80,000 grant will help make CSPS Sokol Hall a year-round venue

As it approaches its 125th anniversary, the state’s oldest theater, CSPS Sokol Hall, is about to become usable year-round.

Sokol is a fitness organization that was originally founded in the Czech Republic, according to Joe Landsberger, who is a spokesperson for the hall.

He explains that the CSPS Sokol hall, which is run by the volunteer-driven Czech Slovak Sokol Minnesota, goes beyond that by offering everything from ethnic dinners to folk dancing.

The hall will soon be getting air-conditioning for its second-floor auditorium, thanks to an $80,000 grant from Partners in Preservation, a joint program of American Express and the National Trust for Historic Preservation.

Partners in Preservation recently announced the results of a local competition to dole out $1 million to metro area preservation projects.

The cash infusion will be instrumental in doing more at the hall. “Our building was vacant in the summer because it got too hot,” says Landsberger. “This will enable us to expand programs into the summer months.”

The group of volunteers that runs the hall has been proactive in recent years in bringing the building up to current code standards.

It's all part of a long-range plan for the building, which has been undergoing incremental improvements for decades.

In the 1970s, the three-story commercial building was scheduled to be demolished, but the neighborhood and Sokol joined forces to get it historically designated.

Since then, Sokol has worked to raise funds for design work, heating and plumbing upgrades, a fire-protection sprinkler system, asbestos removal, floor repair, basement moisture remediation, and more, according to its website.

Because of the building’s historic status, “Everything has to fit without compromising the structure,” Landsberger says.

The work is necessary to “ensure the building has another 125 years of useful life with current standards,” he says.

Once the renovations are made, “We’ll put more energy into the programming side.”  


Source: Joe Landsberger, CSPS Sokol Hall
Writer: Anna Pratt

Lehman's Garage on 54th & Lyndale reborn as a more energy-efficient shop

Lehman’s Garage, which has been a fixture in South Minneapolis since 1917, is reopening on 54th and Lyndale this week with a new, bigger facility.

Over the summer, its old building was torn down to make way for a longer and narrower 20,000-square-foot facility that’s more environmentally sound, according to project information.

During construction, work at the shop went on, with technicians repairing vehicles from the company’s five other locations.

The state-of-the-art auto body, mechanical, and glass repair shop, which has one level, includes a storefront entrance and windows that overlook the street.

Shannon Rusk, vice-president for development at Oppidan Investment Company, which led the project, explains that energy-efficiency was a top priority.

The company accomplished that with high-efficiency heating and cooling units on the rooftop, along with operable windows that can be adjusted to allow for air-flow and temperature control, she says.  

The building envelope and windows are also energy-efficient, while a rain garden behind the building helps manage stormwater, she says.

Inside its new home are such amenities as a customer lounge and wireless Internet access, state-of-the-art paint booths, employee break areas, and new garage lifts.

“It’s a huge improvement from what was there. It’s a beautiful building,” she says, adding, “It’s a nice, clean, classic design that doesn’t look like a [typical] body shop."

The paints the garage is using are water-based, which is also a green element, she says.

From the beginning, the neighborhood has been supportive of the project. When the proposal reached city officials earlier on, “We didn’t have one issue,” she says. “It’s something that the community wanted."

Source: Shannon Rusk, Oppidan Investment Company
Writer: Anna Pratt

Intermedia Arts creates an ArtsHub space for coworking

When Peter Haakon Thompson stepped in as the curator and host for Intermedia Arts’ new coworking area, called ArtsHub, he focused on getting the place physically ready.  

He wanted to do away with its office look to create a more welcoming workplace for artists, organizers, and others who are interested in social change. “A big part of what I did was create a 'place' out of 'space',” he says.

ArtsHub, which opened last month following a September preview, is housed both within Intermedia and in a separate building behind it, which is referred to as ArtsHub West. Both spaces have conference rooms and a kitchen, although ArtsHub West is geared more for small groups. From either location, people can copy, print, and access the Internet. 

Inside Intermedia, the mezzanine-level ArtsHub has a warm, cozy feeling. With an exposed ceiling and a balcony, it feels like a boat, Thompson says. “I like the idea that it’s an enclosed space that overlooks the lobby.”

It’s furnished with vintage tables and chairs that come from the University of Minnesota’s ReUse Center. Some of the tables look like they came from a biology classroom. Each table has a desk lamp.

In setting it up, Thompson paid attention to light, and how the eclectic furniture works together. “I felt like a curator of desks and chairs,” he says, adding that he hopes people will find a favorite nook.

He also placed one table in the gallery area. How that table gets used is “going to develop as time goes on, when ArtsHub is more part of the building.”

ArtsHub West involved more construction. Thompson took down the walls to make one large open space and installed items for a kitchen. The space also got a new coat of paint--inside and out--which is accentuated by stencil work.  “It has a funky artistic look,” he says.

Artist Ethan Arnold, who painted the lime-green exterior, has artwork showing inside.   

Now, Thompson is focused on programming for the spaces with skill-shares, table tennis, “grant jam days,” happy hours, and more--to facilitate interaction. “We want to provide another way for people to feel like they’re part of a community of other creative types.”
 

Source: Peter Haakon Thompson, ArtsHub curator, Intermedia Arts
Writer: Anna Pratt

Minneapolis rebranded as a City by Nature

To help make the city of Minneapolis stand out to tourists and convention planners, it's being rebranded as a 'City by Nature.'

Meet Minneapolis introduced the tagline at an Oct. 27 press conference in the IDS Center's Crystal Court in downtown Minneapolis. 

Melvin Tennant, who is the CEO and president for Meet Minneapolis, a nonprofit organization that promotes the city (and is also a sponsor of The Line), says that the rebranding came about because “We need better positioning for the city and more consistent messaging to visitors.”

The tagline is accompanied by a broader brand position, ‘Metropolitan by Nature,’ along with a logo that depicts the city with a silhouette of skyscrapers and trees reflected on water.

Each aspect of the plan is deeply rooted in research that began in early 2011, he says.  

When researchers gathered feedback about the city, they found that adjectives such as “friendly, beautiful, and down-to-earth,” often came up, he says.  

Those are attributes that the marketing strategy will help the city to build on, he explains.

As it is, too few people see the city as a vacation destination, Mayor R.T. Rybak adds.

In a survey of top cities to visit, Minneapolis was under the radar for those who’d never been to the area, he says. But for people who had spent some quality time in the city, it shot near the top. “To know us is to love us,” Rybak concludes.

It’s a big deal, considering that 18 million visitors who arrive to the area every year spend $6 billion annually, he says.

The press event also kicked off a social-media-type “virtual destination tour” around town.

Using their smartphones, people can scan QR codes in and around such local landmarks as the IDS Center, Minneapolis Convention Center, Stone Arch Bridge, Guthrie Theater and Target Field, for informative videos and links, according to Meet Minneapolis information.

Source: R.T. Rybak, Minneapolis mayor, and Melvin Tennant, Meet Minneapolis president and CEO
Writer: Anna Pratt
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