Development News

A former grocery store on 25th and Lyndale Avenue in Minneapolis, which was damaged in a fire last year, is being transformed to make way for a new restaurant called the Nightingale.

The Nightingale, which plans to offer a full late-night menu, will be defined by a classic design with a modern twist, according to the Southwest Journal.

Exposed brick walls, hardwood floors, and a mix of half-moon and single booths will characterize the 75-seat dining room and bar, according to the story. Neighborhood residents Carrie McCabe-Johnston and her husband, Jasha Johnston, co-own the place.

The couple is going for something that’s “a bit more upscale than what the corner is currently offering,” McCabe-Johnston told the Southwest Journal, adding, “this is what we wished was in our neighborhood."

Local designer Rachel Kate, who recently competed on HGTV’s “Design Star” show, is leading the overhauling of the space. Kate, who’s long known the couple, says, “We’ve been talking about doing a restaurant for as long as I can remember."

The place has been completely gutted, which revealed the exposed brick walls behind the old drywall, Kate says. While a lot of things had to go, “The exposed brick is staying,” she says. “It was a fantastic find."

The restaurant will be sophisticated yet friendly, she says. Its ambiance should attract nocturnal types. “It’ll have a dark nighttime feel,” she says.

A lot of metals, woods and brick will set the tone for the place, which has an open floor plan for the most part, she says. “The hard materials and the lighting will drive the design.” 

“There are some cool features in there,” she says, adding that it’s rewarding to bring new life to the space.

The trio aims to open the restaurant this fall.

Source: Rachel Kate, designer
Writer: Anna Pratt

Josh Collins, the public art administrator for the historic Union Depot in St. Paul, which is undergoing a $243 million renovation project, often fields the question, 'Why does such an iconic building need public art?' 

About $1.25 million of the depot's construction costs will go to that end, according to information from the Ramsey County Regional Authority (RCRRA).

For Collins, it comes down to making the building more accessible. “It’s a way we can engage travelers and customers and anyone who comes through," he says, adding, "It makes it special."  

Recently the Railroad Authority announced the results of a call for artists for four commissioned projects.

Projects may teach about the building’s history or be simply aesthetically-pleasing or interactive. “We hope it’ll blend with the existing architecture and make it a place that people have civic pride in,” he says.  

The Railroad Authority chose the artists from a pool of 156 applicants from across the country, including the internationally known to the emerging artist.

For starters, local artists Amy Baur and Brian Boldon of Plain Sight Art Studio in Minneapolis will fill the carriageway with a 170-foot mural made out of tile on glass. The mural will be comprised of multi-layered digital images that speak to the depot’s history, he explains.

Philadelphia artist Ray King will create an elegant suspended sculpture for the Great Hall Atrium while Tim Prentice of West Cornwall, Conn., will craft a suspended kinetic sculpture in the new Kellogg Entry, according to rail information.

King typically “uses lightweight metals to form individual elements that when linked together glide on gentle air currents,” he says. “It reflects light in unpredictable ways.”  

Steve Dietz, from the Twin Cities-based Northern Lights.mn will lead an interactive multimedia project that could involve using a cell phone or an app. “Hopefully it’ll give people a playful experience with the building," he says. 

All in all, the public art will be a draw on its own, he says.

Source: Josh Collins, Union Depot public art program administrator
Writer: Anna Pratt

An empty storefront space on University Avenue in St. Paul, along the coming Central Corridor Light Rail Transit line, will soon be transformed into a contemplative writing room, temporarily.

The installation, from artist Rebecca Krinke, is part of a collaborative project with the Starling Project and the St. Anthony Pop-Up Shop, which has filled the storefront with all kinds of creative activities this summer.

Krinke’s writing room, titled “What Needs to Be Said,” will occupy the space from August 15 to 19.

She’s trying to provide a public yet private forum for what often goes unsaid, she explains.

Krinke invites visitors to jot down whatever is on their minds, which they can display or hide away in the room. At the end of the run, the writings will be burned.     

In some ways, the room is a retreat from the daily grind. It has a smoky cedar smell, while the doors are made out of charred wood, crumpled paper, and Mylar.

This lends “an atmospheric feeling to the room--of secrets, pain, joy,” and more, she says.  
   
Although the room has a see-through quality, outside observers can only see the movement of shadow and light, while “inside has a very different feeling.”

The idea is that speaking up can be cathartic, especially in person--and in a meditative spot--as opposed to online, via blogs or message boards. “This is more random, physical, and visceral,” she says.

Beyond that, Krinke hopes that the project helps draw people to the area, which is known for its creative community.

“I want to show and support the potential for used storefronts in the area,” she says, adding that it demonstrates what artists can do to help revitalize spaces and cities.

University of Minnesota graduate students Michael Richardson and Emily Lowery are assisting Krinke with the installation, especially by exploring the possibilities for an audio component in a future installation, she adds.

Source: Rebecca Krinke, artist
Writer: Anna Pratt

This fall, the Bedlam Theatre will start a new chapter in St. Paul’s Lowertown neighborhood.

Bedlam is a nonprofit organization whose "mission is to create radical works of theater with an emphasis on collaboration and a unique blend of professional and community art," according to theater materials.

It’s planning to open a “theater nightclub” in the 6,000-square-foot ground-floor space that the Rumors and Innuendo nightspot left almost two years ago.

In some ways, the vintage five-story brick building is similar to the Bedlam’s old venue in Minneapolis’s Cedar-Riverside neighborhood, with high ceilings and bright colors, according to Bedlam’s executive artistic director, John Bueche.

Bedlam was displaced a couple of years ago when the building’s landlord offered the lease to a neighborhood mosque.

In the interim, Bedlam has been staging “mobile operations,” with various projects taking place at a South Minneapolis warehouse, something that it plans to continue, he says.

Separately, the theater will also keep looking for a Minneapolis home base, he adds.

Besides being a performance space, the Lowertown location will be a social hub, with a restaurant and bar, much like its old setup, he says.

It’s fitting that Bedlam move into Lowertown, which has “long been sort of famous and revered as an artist neighborhood.”  

In many ways, the theater ties in to the momentum there, he says.

At this point, changes to the space will be minimal. The theater does have "draft renovation" plans, which will be mounted on the walls inside the space, so that visitors can offer feedback.

Those renovations “could be as simple as a fixed stage arrangement or a flexible pattern, or it could have to do with how we interact with the outdoors,” or it could mean gutting the place.

“We’ve always been about making the audience feel a part of the action,” he says.

But for now, the theater is focused on the basic steps to get the place up and running this fall, including lining up the proper businesses.

“There’ll be a lot of fun theater events and a fluid mix of products and process,” he says, adding, “It’ll be low pressure. You can come in for a drink and see what’s going on in the theater club.”

A $150,000 Cultural Star Grant from the city, which will be allocated over two years, along with other pending grants, will help the theater start up, MPR reports.  

Source: John Bueche, Bedlam Theatre
Writer: Anna Pratt  




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It works much like a food coop, but the Northeast Investment Cooperative (NEIC) deals with real estate.

Through NEIC, community members pool their resources to collectively buy, rehab, and manage commercial and residential property in Northeast Minneapolis, its website reads.

The group is focused on transforming the area’s “stressed and poorly utilized residential and commercial properties,” especially along Central and Lowry avenues.

Leslie Watson, a founding member who also lives in the area, explains that neighbors came together to set up NEIC, which had its first member meeting this past spring.

It’s an unusual model that’s “visionary and cutting-edge,” she says.

She knows of only one other similar cooperative model in the country,  River West Investment Cooperative in Milwaukee, which specializes in residential development.     

For NEIC, the basis is that Central is “not the main street it could be, that it once was,” she says.

Yet, Central and Lowry avenues both hold a lot of promise, something the group wants to build on. “It’s a connector and an obvious focal point to bring people together under a common cause.”    

The corridors are characterized by a number of vintage buildings, some of which are vacant. “Quite a few buildings have seen disinvestment,” and need maintenance, while many businesses have left the area, making way for more and more absentee landlords.

At this point, “The capital is no longer owned by people in the community,” she says. “NEIC offers the opportunity to bring your own money to try to recapitalize on a main commercial thoroughfare.”

So far, 50 people have signed on to contribute $1,000 apiece, while another 15 have pledged to give to the cause. The group continues to seek additional members at its monthly informational meetings. “There’s been an overwhelmingly positive response and support,” she says.

One of the group’s goals is to draw various businesses “that we want to succeed there, and create an environment that’s attractive for them.”

Source: Leslie Watson, Northeast Investment Cooperative
Writer: Anna Pratt

To motivate people to get out of their cars and to explore the area surrounding the Central Corridor by bike or on foot, the St. Anthony Park neighborhood in St. Paul is getting nearly a dozen "wayfinding bikes."

As a part of the project, the artfully decorated bikes/public art pieces will be strategically placed here and there, with signage that conveys travel times and distances to certain local destinations, according to council materials.

The St. Anthony Park Community Council (SAPCC) set the project in motion, which local artist and environmental designer Carrie Christensen took on. Her focus is on sparking “awareness of place and to create more ecologically, socially, and economically functional spaces,” according to council materials.

Irrigate Arts helped make it possible with $1,000 in funding for the collaborative project.

SAPCC, which held a bike painting party in mid-July, is hosting another one today from 12:30 p.m. to 2 p.m. at Hampden Park.

Amy Sparks, who leads the council, says that besides promoting more physical activity, the place-making project helps to mark the neighborhood’s in-progress Creative Enterprise Zone. “This also meets some of our goals in terms of increasing foot traffic and bringing vibrancy to the zone,” which is about cultivating creativity in the area, she says.

She's impressed with how Christensen took the concept and made it her own. Each of the bikes, which were donated, is getting a makeover.

One bike looks like it could be from the 1930s or 40s, with fin-like lines that resemble an old Cadillac car, she says.

Bikes will be adorned according to various themes, creating a mermaid, garden, rainbow and yarn bombing, among others. 

Also, the bikes will be chained to a signpost, so they’ll be fixed in place. Each of the bikes will be on view through Nov. 1, to avoid snowplows, she says.


Source: Amy Sparks, St. Anthony Park Community Council
Writer: Anna Pratt

Mosaic on a Stick, an art studio in St. Paul that centers on mosaic making, has outgrown its longtime home on Snelling Avenue.  

As such, the studio is planning to expand operations this fall within the nearby Hamline Park Playground building.

It’s a big upgrade for the studio, informally known as "the Stick," which will go from 2,000 square feet to 3,500, according to owner and artist Lori Greene.

Securing more space means that the studio will be able to offer additional classes, have more open workspace, and host formal gallery shows and other community events. “The benefits are huge for both the Stick and the community,” she says.

Greene also needs more room for a new nonprofit organization that she’s starting, called the Urban Mosaic Collaborative, which is about introducing youth to art and community work.

Often, the Stick collaborates with local teens on mosaic-style murals. Recently, Greene led a group of teens from the COMPAS program in the creation of a mural for Canvas at the Hancock Recreation Center.

Separately, soon her handiwork will be visible at the in-progress Café 180 and Holistic Health Farms, according to a St. Paul Monitor story.
 
Since it opened in 2004, the Stick has become a neighborhood hub and something of a local recycling center. “People bring me their old plates and dishes and old tiles and plastic containers for reuse,” she says, adding that the items pour in weekly. “Most people tell me they would rather give it to me than throw it away.”   

In the move, the place will retain its colorful, bright, and welcoming aesthetic, with mosaics everywhere, she says.  

At the same time, the Stick will work with the city to preserve the building’s historic character.

“We’ve already made a difference and want to continue to be in the Midway Hamline Park Neighborhood so we can do more of what we’ve been doing,” she wrote in her application for the new space.

Source: Lori Greene, Mosaic on a Stick
Writer: Anna Pratt

A twofold event dubbed “exp-Air-iment” offers participants the opportunity to see the neighborhood from a new perspective--literally.

The St. Anthony Park Community Council Pop-Up Shop is hosting an aerial photography “open lab” and separately, a workshop, from Aug. 1 to 5.

The pop-up shop, which temporarily fills an empty storefront space on University Avenue, is among the numerous creative initiatives to come out of Irrigate Arts. The initiative is funding all kinds of place-making projects along the Central Corridor light rail transit line.

Kristen Murray, a co-founder of the Starling Project, which is helping to program the pop-up shop, is leading “exp-Air-iment.”   

In the “open lab,” visitors will get a chance to try the special aerial photography rig in the shop and see the images that come from a custom-built 3D printer, which was designed by Will Janicke, a local maker.

The workshop takes it a step further; people will learn the basics to get started with aerial photography, which involves sending digital cameras into the air with balloons, she says.

Also over the coming week, Murray is doing aerial photography with the Teen Tech Crew at the Science Museum of Minnesota, where she previously led hands-on technology-based programs.

Recently, she worked with teens from the nearby Skyline Tower housing complex. “We took a couple of cameras, rigs, and a bunch of balloons over to Dunning Field and captured some great shots,” she says, adding that they also suspended cameras from kites.  

The playing field’s wide-open spaces worked well for the balloons, which hovered overhead about 50 feet high. The group also got views of Marshall Avenue, Central High School, the St. Anthony Park community garden along with other local landmarks--and the photographers themselves.

“I enjoy seeing broad views where you can recognize the place easily, as well as more accidental angles and perspectives that catch interesting patterns,” she says.

The images show that “The railyard is just an impressive site--amazing that so much activity happens in a place that is smack-dab in the middle of the city but yet mostly out-of-mind and out-of-sight,” the website reads.  

The images can be seen on the website and hanging in the pop-up shop this week.

Source: Kristen Murray, Co-founder, Starling Project
Writer: Anna Pratt

Already, the Little Earth of United Tribes Homeownership Initiative is turning around part of Minneapolis’s East Phillips neighborhood.

As its name suggests, the initiative helps members of the Little Earth community get to the point of homeownership.

Only a handful of years ago, the American Indian-targeted affordable housing Little Earth was considered dangerous and undesirable, says City Council member Gary Schiff.

Today, Little Earth has a waiting list of 100 people. “It’s a significant sign of success for the organization,” he says.   

In some ways, this relates to the homeownership initiative, which got its start a few years ago, he says.

At the time, Little Earth began working with the city to reduce crime in the area.  

Little Earth took a zero-tolerance attitude towards crime, evicting problem tenants. Then it partnered with the city to buy up the nearby rental housing on what's referred to as the E.M. Stately blocks, where drug-dealing and gang activity were still an issue. That's where the homeownership initiative, which involves rehabbing or constructing seven new single-family homes, comes into play.

The housing is like an extension of Little Earth, while providing for the possibility of homeownership--the first initiative like this in the city to target American Indians. “It’s an economic development and anti-crime strategy,” he says, adding that crime is way down.  

The program, which includes everything from the new homes to job assistance, creates an economic ladder for those who want to live in the area, but who don’t qualify for low-income housing at Little Earth, he says.   

One of the homes is being rehabbed right now, while another four are under construction. The houses are planned to be ready by wintertime.  

“The number of residents paying market-rate rents is really fascinating,” he says, adding, “People want to live there and be a part of the Native American community.”

Schiff is finding that word is spreading. People at Little Earth are taking classes to become homeowners and establish a good credit record. “It’s gotten people excited at Little Earth to realize it’s building an economically diverse community,” he says.

The City of Lakes Community Land Trust (CLCLT), Minnesota Housing Partnership (MHP), Woodlands Bank, the city, and the Greater Metropolitan Housing Corporation (GMHC) collaborated to acquire the lots.

“It’s one of several housing projects that reflect a renaissance for East Phillips and the American Indian community,” he says, adding that the community continues to grow for the second decade in a row.    

Source: Gary Schiff, Minneapolis City Council member
Writer: Anna Pratt

For the City of Lakes Community Land Trust (CLCLT), the North Side is beginning to feel like home.
 
Over the years, the organization, which provides affordable homeownership opportunities, had been looking to expand beyond its 400-square-foot space at the similarly housing-focused PRG, Inc. in South Minneapolis, according to Jeff Washburne, who leads CLCLT.
 
From the outset, the trust sought a North Side presence “based on recent historical challenges that have confronted North Minneapolis, and ability to locate close as possible to the majority of the population identified within the CLCLT mission,” according to trust materials.
 
The Minnesota Nonprofits Assistance Fund offered a vacant, boarded-up two-story building on Glenwood Avenue, which the trust jumped at. In the past, the building had housed a barber shop, a travel agency, and social services and apartment units, he says.
 
The organization acquired the 2,000-square-foot building in August 2010. It moved in earlier this summer. “We felt it was a great fit, a good location, and a good neighborhood,” he says, adding that work is still ongoing in the building.
 
Washburne sees it as an up-and-coming area. “It’s one of those corridors a lot of people don’t know about but if you drive down it you can see the potential of it,” he says, adding that International Market Square and a number of design firms are nearby.  
 
To make way for the trust the building was gutted, while the mechanical systems and roof were replaced.

It's unique for a land trust to own a commercial building, according to trust information. 
 
Much of the $300,000 project was done pro bono; the assistance fund and the city chipped in $160,000 combined, while, besides $90,000 in capital funding, the trust received $50,000 in pro bono commitments, according to trust materials.  
 
Meyer Scherer & Rockcastle, Ltd., a local architecture firm, donated services to rehab and build out the building. Oppenheimer, Wolff, and Donnelly provided legal services, while the Andersen Corporation Foundation donated windows and the Valspar Foundation gave paint, according to the trust.   
 
Plant donations are still needed for the landscaping.
 
Today, the building includes a number of offices and conference rooms and a community meeting space, along with a kitchen. In the future, another small nonprofit organization could rent space in the building, he says.   
 
Already the trust has partnered with the Harrison neighborhood on several initiatives. “By locating there, it creates opportunities to connect with people and let people know we want to invest in the community,” Washburne says.    
 
The trust is in a good position to the plant the seed of homeownership in an area where this can be a challenge. “We’re a resource for residents to buy homes here and across the city,” he says. “It’ll spur more opportunities locally than there otherwise would be.”
 
 
Source: Jeff Washburne, Executive Director, City of Lakes Community Land Trust
Writer: Anna Pratt
 
 

Many neighborhoods throughout the Twin Cities have become increasingly diverse in recent years, yet the back-stories of different groups’ arrival so often are unknown.

The current show at the Third Place Gallery in Minneapolis, which is the studio and exhibit space of photographer Wing Young Houie, focuses on representatives of various immigrant communities, including some political refugees, whose stories vary greatly.  

Called (re)locate: A Place to Call Home, the show brings together images from Houie and another local photographer, Selma Fernandez. It'll be on view through Aug. 16.

The 22 images from both photographers are intermingled on the walls, as opposed to being separated, visually, Houie says. It includes a mix of color and black-and-white shots.

Adults and children are shown in their natural habits, such as home, school and work, in and around the Twin Cities.

One young boy is pictured up close wearing a bright red superhero outfit. Alongside that is a black-and-white print of a young boy holding a sign that states, “I want to be a doctor.”

In another picture, a couple wearing traditional dress stands out amid a festive-looking crowd at the 2002 Hmong new year celebration in St. Paul in 2002.  

In some ways, each of the subjects is in costume, he says.

Together, the poignant images pose questions such as “What is home? Do you ever leave home? What does relocate mean?” The answers are especially complicated for immigrants, Houie says.

It’s a familiar topic for Houie, who is the only child in his Chinese family to be born in U.S. Often he gets asked where he’s from, even though he’s a native Minnesotan.

Throughout his work, he tries to “normalize iconography,” showing everyday examples of the reality, which is a lot more colorful than is shown in the mainstream media, he says.

 
Source: Wing Young Houie
Writer: Anna Pratt

SPOKES, a new bike and walk center in Minneapolis’s Seward neighborhood, is preparing for its Aug. 22 grand opening.

The center, whose acronym stands for Seward People Operated Kinetic Energy, is housed in a 2,400-square-foot warehouse space on the former Bystrom Brothers machine shop site. This is also where property owner Seward Redesign, which is a community development corporation, is planning the Seward Commons housing complex. (See The Line story here.)

Last week, volunteers helped paint and set up workbenches and storage areas inside the shop, according to center director Sheldon Mains. Bike racks will soon be installed outside, he says.

The Seward Neighborhood Group is behind the center, which has been in the works for a couple of years.

Startup funds came from Bike Walk Twin Cities, a federal nonmotorized transportation pilot program administered by Transit for Livable Communities through the Federal Highway Administration, he explains. This funding is facilitated by the Minnesota Department of Transportation and the city of Minneapolis, he adds. 

The center is part of a larger neighborhood initiative to “get more people biking and walking,” especially as a regular mode of transportation, Mains says.

Biking is more economical than driving and it’s a good form of exercise. “It can help build social connections, too,” he adds. 

The center will start out by targeting East African immigrants, who form a large community within the neighborhood. This is a response in part to a neighborhood survey that found that “what stopped people from riding was that they didn’t know how to,” he says.

Some people also said they couldn’t afford a bike or equipment, or they didn’t have a place to store it. “We’re trying to address those things,” Mains says.

Some helmets, bikes and Nice Ride bike-sharing memberships have been donated to the center, while the bike racks came from local manufacturer Dero. Seward Coop Market and Deli and Quality Bike Products have made contributions, as well.

The center is still looking for more used bikes to loan to low-income residents, he adds.  

SPOKES will also offer classesfocusing on basic riding skills, traffic rules, and bike mechanics. The shop will also host open work times for women, he says.

Plus, a bike repair station will be accessible 24 hours a day outside. “It’s a unique program,” Mains says.  

Source: Sheldon Mains, director, SPOKES
Writer: Anna Pratt

To step into a new era, the James J. Hill Reference Library in St. Paul, which specializes in business materials, is inviting patrons to use it in new ways.

Greg Heinemann, a representative of the library, says that it’s trying to adapt to the drastic technological changes that have hit libraries over the past decade.

Gone are the days of going to the library solely to conduct research or find information in books and periodicals or on microfiche. “Reinventing libraries has become necessary to make them relevant,” he says.

It doesn’t mean that buildings, like the ornate James J. Hill, which dates back to 1921, are obsolete or that the library's resources should be scrapped. But it has shifted its focus. For example, Heinemann is thinking about how the building can be a “platform to create content, promote discourse, entertain, and gather communities while still making information and help available when it is needed,” he says.  

To carry this out, the library has recently embraced everything from weddings to retail events. It hosts a roots music show, which has become a "wonderful, live event that promotes gathering, entertainment, [and] culture and gets people to the library,” he says.  

Come December, the James J. Hill will have a pop-up store called Holiday Grade, which it’s creating with partners Katherine and Mac MacMillan, who founded the Pierrepont-Hicks clothing company. The store will bring American-made fashion pieces “to a very hip and cultured audience,” he says.  

It's also working to bring entrepreneurs together to share information and insights. Right now it's exploring ways to help veterans find new careers or grow their businesses.

At the same time, the library is renovating parts of the building. Soon, the conference rooms and reading room will be updated, as will the electrical, sound, and lighting systems. New bathrooms will be added as well.

All in all, the idea is to “keep our building in great shape, our services top-notch and our future intact,” Heinemann says.

Source: Greg Heinemann, James J. Hill Library
Writer: Anna Pratt

Last week, the city of Minneapolis introduced a mobile app for reporting non-emergency issues.

The free Minneapolis 311 app, which is available on both iPhone and Android platforms, supplements a city hotline. People can dial 311 to call attention to potholes, graffiti, broken streetlights, and so forth. (This can also be done on the city's website.)

Right now the app offers 10 different types of service requests that people can submit. It'll be expanded in the future depending on the demand, according to city information.

Thanks to GPS technology, the app can pick up the location of a certain request, according to Don Stickney, director of Minneapolis 311.

Further, service requests, which can be made even during 311’s off-hours, are trackable. Photos can be attached as well.

The app is a response to local and national trends. Many cities across the country have rolled out various types of apps in recent years. “The thing that we’ve seen is the utilization of smartphones,” Stickney says, adding that more and more visitors to the city’s website are using the devices.

The city is always working on increasing access, and this is another way to do so, he says.

SeeClickFix, a website that enables people to report neighborhood-level problems, developed the app, while Kana Software Inc. is “providing the technological framework to route the service requests” to the right city departments, according to city materials.

In a prepared statement about the app, City Council member Gary Schiff, who chairs the city’s Information Services Policy Steering Group, says that the app also helps in lean times. 

“While calls to 311 can take minutes and cost dollars, reporting the same thing with our new app takes seconds and only costs the city a few cents,” he says.

 
Source: Don Stickney, director of Minneapolis 311
Writer: Anna Pratt

Too often, people pass by the businesses on Snelling Avenue, near University in St. Paul, without stopping.

As one way to change that, the African Economic Development Solutions (AEDS) group is leading an effort to brand the district that spans Snelling Avenue between University and Minnehaha avenues as “Little Africa.”

Soon, the Central Corridor light rail transit line will run through the area, but in the meantime, the construction has decreased foot traffic in the district and beyond.

Bruce Corrie, who is a business professor at Concordia University in Saint Paul, explains that the branding campaign comes out of the broader, nonprofit-driven World Cultural Heritage District. This emerged as a way to help businesses stay afloat during the light rail construction on University.

The idea is to make the area a destination for ethnic tourism. Here, “there’s a growing presence of African Americans,” he says, adding that it includes about 20 immigrant businesses.

Further, “African immigrant groups are very dynamic and entrepreneurial,” he says. “We want to capture that.”

It follows other similar branding efforts along different segments of University, including “Little Mekong” (see The Line story here) and the African American Cultural Corridor.

The districts would also relate to similar areas in Minneapolis and Brooklyn Park.  As it is, “There’s not a strong cultural infrastructure in Minnesota,” he says, adding that it’s an opportunity. “We’re trying to tap into the global market.”

While encouraging more people to come to the district, another goal is to “develop the cultural capacity,” he says.

Eventually signage will come to indicate the district visually.

“One challenge is to get the attention of policymakers,” to help bring more resources to the area, he says.

Recently the district rolled out a voucher program, offering $5 coupons to district shoppers. Also, the Snelling Café will host a free book exchange through its new Little Free Library, which it’s celebrating with a July 27 luncheon.  

Source: Dr. Bruce Corrie, Professor of Business in the College of Business and Organizational Leadership, Concordia University
Writer: Anna Pratt